Paid Media Analyst

Our client within the Gaming Industry is searching for a Paid Media Analyst to join their team! This Paid Media Analyst will be responsible for managing Campaign Analytics for advertising campaigns. The ideal candidate has a strong understanding of Ad Operations and Ad Tech platforms and has a passion for analyzing and delivering business insights from data. Additionally, this candidate has worked specifically with Sprinklr for Paid Media analytics and Power BI.

Responsibilities

• Maintains and creates PowerBI dashboards that join data sources from Sprinklr, Skai, and manual uploads from direct publishers or self-service ads managers not integrated in unified system
• Understands Brand Lift Studies and measurement solutions to maintain and pull baseline brand lifts across publishers
• Optimizes and improves current reporting taxonomy to enhance data rollup and visualization in PowerBI and in Excel pivots
• Establishes timelines and workback schedules for end-of-campaign and exec level reports
• Partners with Ad Ops Manager to continually improve efficiencies and accuracy in reporting processes
• Serves as the media analyst for all of the team's related in-house campaigns

Qualifications

• 3-5 years of paid media analytics and reporting
• 1-2 years in data analyst function
• Advanced Excel skills, including but not limited to Pivot Tables, XLOOKUP, Macros, and creating charts and visualizations out of data
• Strong communication skills and collaboration across organization and functions
• 1 + year of working Power BI experience
• Sprinklr, and/or Skai experience; or equivalent
• Bachelor’s degree or equivalent experience

Compensation Range: $74,000-84,000/annually DOE

** This pay range is Client-specific for the opening advertised. The identity of the Client will be disclosed if you are selected to move forward in the hiring process. **

Benefits:

• Employer contributions toward the cost of employee-only medical and dental premiums
• Vision - opt-in available
• 401k
• PTO
• Laptop
• Life Insurance, Disability Insurance, AD&D coverage
• Short-term Disability, Accident, Cancer/Critical Illness, Pet insurance - opt in available