Head of DTC & Digital Growth (m/w/d)

#BEcomeMAXX

Are you more than just an analyst? Are you a leader with a hunter’s instinct for sales? Do you know how to scale brands digitally, turn influencer hype into hard revenue, and negotiate the best possible terms for your budget? At IronMaxx, we are looking for a Head of DTC who views the department as a profit center, takes our performance marketing engine to the next level, and strategically evolves our Shopify+ store.

Ready to perform? Your tasks with MAXXimum focus

Leadership & Sales Power:

• Functional and disciplinary leadership for the DTC team in a mentoring and motivating way, setting clear performance targets.
• Negotiation of contracts with agencies, tech providers, and cooperation partners with a relentless focus on efficiency, sales impact, and scalability.
• Direct point of contact for the CEO and a sparring partner for the Head of Marketplaces and reporting of measurable success and drive strategic expansion.

• Responsibility for our influencer marketing and paid social strategy (Meta, TikTok, etc.)
• Total ownership of SEO, SEA, and Display. You don’t just manage budgets by gut feeling—you optimize ROI through data-driven decisions.
• Identification of new market potential, create business cases, and quantify complexity and feasibility for new ventures.

• Leverage of the full potential of Shopify+ and modern web technologies to continuously optimize conversion rates, Average Order Value (AOV), and the customer journey.
• Building and scaling loyalty programs, subscriptions, and personalization projects to turn one-time buyers into true IronMaxx fans (maximizing CLV).
• Integration of all channels (including retail synergies) into a unified database for precise, target-group-specific marketing.

Your skillset - as strong as our protein

• Proven leadership experience in E-Commerce/DTC, ideally within the FMCG or supplement industry.
• Sales Mentality: You know how to sell. You are a "closer," a strong negotiator, and have a keen sense for digital marketing trends (especially social selling and influencer dynamics).
• Deep understanding of Shopify+ (Markets, Apps, scalability), tracking setups, and CRM systems.
• Knowledge in analysis and calculation of CRM and Performance KPIs
• Good Foundation in Brand and Marketing Psychology
• Fluent English skills in written and spoken language, German is a plus