Head of Product Marketing (m/f/d)

We’re hiring a Head of Product Marketing (m/f/d) to build and lead our AI-enabled function from the ground up. In this role, you will shape how the market understands our value, define how we package and price our offerings, and lead tier-1 launches across our platform as well as key strategic and emerging product areas.

This is a founding leadership role with a strong hands‑on component. You will design the function, set up the systems, and drive the work yourself. Rather than scaling through headcount first, you will take an agent‑led approach to execution.

The role is designed as a true player‑coach position, not a purely managerial one.

You will report directly to the CPO and work closely with leaders across Product, Development, Marketing, Sales, Customer Success, and Sustainability.

What can you expect?

AI‑First PMM Operating System

• Build, operate, and continuously improve an AI‑first PMM operating system across agents, sources of truth, templates, workflows, and reusable context layers
• Drive AI‑first workflows across all PMM activities: AI drafts first, humans refine, recurring work gets automated
• Use AI to scale speed, consistency, quality, and leverage across positioning, launches, enablement, and competitive intelligence
• Ensure one AI‑supported source of truth across positioning, messaging, launch materials, and sales narratives

Strategic Narrative & Positioning

• Own the strategic product narrative and capability positioning across platform and solution pillars
• Use AI‑supported research, synthesis, and narrative testing to sharpen positioning against product strategy, market dynamics, and growth goals
• Translate complex capabilities into compelling, customer‑relevant value narratives

Launch Strategy & Execution

• Own the end‑to‑end launch operating system for tier‑1 and tier‑2 launches
• Build AI‑supported launch workflows across product, marketing, and sales to ensure consistent, high‑quality execution
• Use AI to accelerate launch planning, messaging development, asset creation, and internal enablement
• Define and evolve the pricing and packaging narrative as a key commercial lever
• Use AI‑supported analysis and synthesis to sharpen value articulation for expansion, retention, and revenue growth

Sales Enablement & Market Impact

• Develop AI‑enhanced sales enablement assets such as battlecards, persona narratives, objection handling, and value messaging
• Equip Sales with clear positioning, competitive context, and conversion‑ready messaging
• Continuously improve enablement assets through feedback loops, usage insights, and AI‑assisted iteration
• Own a systematic, AI‑leveraged competitive intelligence function
• Use AI agents and structured workflows to monitor competitors, synthesize insights, and identify market shifts
• Deliver regular, synthesized market intelligence to inform strategy, positioning, and sales execution

Analyst Relations & External Positioning

• Own analyst engagement and narrative shaping
• Represent IntegrityNext’s positioning within the analyst ecosystem
• Use analyst feedback and AI‑supported synthesis to refine external positioning and strategic narratives

Business Impact & Outcomes

• Drive NRR contribution as the primary success metric
• Ensure all PMM activities support retention, expansion, and revenue growth
• Continuously optimize PMM workflows for a lean, high‑leverage operating model

What should you bring along?

Experience & Domain Focus

• 7+ years of experience in B2B SaaS Product Marketing (PMM), including prior leadership of a PMM function
• Proven track record in positioning and/or packaging that measurably improved retention or expansion (NRR impact)
• Bonus: experience in compliance, risk, supply chain, ESG, or other regulated B2B SaaS environments, ideally in European enterprise contexts

Technical / Methodological Skills

• Hands‑on experience with modern LLM and agent tooling (e.g. Claude, Cursor, ChatGPT, MCP, or similar stacks)
• Proven AI‑first practice, including building agents, custom GPTs, automations, or context layers
• Strong capability in messaging, positioning, and narrative development, with a preference for owning and drafting core materials yourself

Ways of Working & Mindset

• Strong ownership and execution mindset — you ship without waiting for permission
• Hands‑on operator who combines strategy with direct execution
• High level of agency, speed, and accountability
• Strong pattern recognition and ability to operate in complex, evolving environments
• Strong executive presence and ability to influence senior stakeholders
• Clear, confident communicator with the ability to translate complexity into compelling narratives and direction
• Comfortable working cross‑functionally in a high‑impact, fast‑moving environment

What do we offer?

Purpose & Impact

• A role with real meaning that is both enjoyable and impactful
• The opportunity to make a sustainable contribution through your work
• Attractive compensation as part of a growing company
• 30 days of paid vacation
• EGYM Wellpass membership to support your work‑life balance
• Flexible working models to better balance work and personal life
• Inspiring office spaces in the heart of Munich
• Flexible remote work from home or anywhere within Germany

Great Team

• A professional, welcoming, and highly motivated team
• Collaboration at eye level with an open feedback culture
• An environment where people support each other and grow together
• Short decision‑making paths and real opportunities to shape things
• Freedom to contribute and implement your own ideas
• A high level of ownership and responsibility