Partner Marketing Manager

The Partner Marketing Manager drives partner engagement, revenue growth, and market expansion portfolio with a focus in North and South America. Reporting to the Senior Manager, Partner Marketing, you'll balance strategic planning with hands-on execution, building deep relationships with reseller partners while collaborating across product marketing, sales, and operations to maximize lead generation and customer acquisition through the channel.

You will design integrated marketing campaigns spanning enablement, demand generation, and co-marketing initiatives. Success in this role requires cultural intelligence, patience, and a collaborative mindset.

What will you do?

Strategic Planning & Regional Execution

• Own and execute bi-annual partner marketing plans across North and South America, aligning with regional priorities and business objectives
• Partner with Channel Account Managers to onboard partners, identify strategic accounts, and define joint marketing priorities
• Build and leverage partner relationships to amplify brand awareness and generate leads through the partner community

Campaign Development & Co-Marketing

• Develop integrated co-marketing campaigns (co-branded assets, webinars, events, digital programs) that drive partner engagement and pipeline growth
• Design and implement multilingual campaigns that respect regional market dynamics and partner capabilities
• Identify opportunities for joint participation in regional events, trade shows, and partner-hosted activities across the Americas, and coordinate marketing support to maximize impact
• Collaborate with partners on joint marketing efforts and training programs to ensure alignment on product positioning and value propositions

Partner Enablement & Resources

• Develop self-service marketing assets for scalable partner enablement, and create customized co-marketing programs for strategic, high-tier partners
• Collaborate with cross-functional teams (product marketing, digital, regional marketing) to execute campaigns on time and maintain updated partner resource libraries
• Collaborate with the Partner Portal team to curate partner experience, driving portal adoption and engagement amongst partners

Program Administration & Performance

• Monitor and analyze partner engagement metrics, campaign performance, and revenue impact
• Act as the administrator of the partner marketing rebate program, rewarding and reinforcing desired behavior from channel partners
• Partner with marketing operations and sales teams on lead identification, attribution, routing, and partner-driven pipeline reporting

How will you get it done?

• Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results
• Growth Mindset – actively pursue new ways of getting things done and challenge status quo processes that don't serve partners or business objectives
• Crispness of Execution – passion for process and an attitude exemplified by creating value for partners and delivering superior financial results
• Cultural Intelligence – ability to navigate diverse markets with sensitivity to relationship-driven business dynamics and varying market paces
• Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing, across languages and cultures

• Bachelor's degree in Marketing, Business Administration, or related field; Masters or advanced degree preferred
• 5+ years of B2B marketing or partner marketing experience
• Proven track record of developing and executing successful partner marketing campaigns
• Experience in software, SaaS, or technology environments (BI technology experience is a plus)
• Fluent in Spanish; (Portuguese is a plus)
• Demonstrated ability to build and maintain strategic relationships that drive mutual growth
• Ability to work cross-functionally to build alignment and lead projects from conception to completion
• Excellent project management skills with ability to balance multiple priorities and stakeholder needs
• Proficiency in marketing automation tools and CRM software
• Proficiency in Microsoft Office suite

All your information will be kept confidential according to EEO guidelines.

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

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At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.