PPC (Lead) Consultant - Apilayer

We are looking for a skilled PPC Consultant to drive high-impact paid acquisition strategies across our portfolio.

Requirements

• Develop and manage PPC campaigns across multiple platforms.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor and optimize campaign performance to improve CTR, conversions, and ROAS.
• Create compelling ad copy and collaborate with design teams for engaging creatives.
• Perform regular A/B testing on ads, landing pages, and targeting strategies.
• Analyze performance data and provide actionable insights and recommendations.
• Manage budgets, forecast performance, and ensure cost-efficient spending.
• Stay updated on industry trends, platform changes, and best practices.
• Prepare detailed performance reports and present findings to the team.