Journey Architecture & Blueprinting
- Design scalable, reusable journey components and logic frameworks aligned with AJO capabilities and business requirements.
- Create high-level journey blueprints that support NBA logic, personalization, and multichannel orchestration.
- Ensure consistency and feasibility across pods and use cases.
Pod Enablement & Design Support
- Act as a design lead across agile pods, validating journey logic and supporting AJO builders.
- Provide reusable templates, documentation, and guidance to accelerate pod-level execution.
- Promote consistency across pods while enabling flexibility for experimentation and variation.
Requirements
Required Qualifications
- Bachelor’s degree in Experience Design, Marketing, Information Systems, or a related field—or equivalent work experience
- 5+ years in experience architecture, customer journey design, or marketing technology.
- Deep understanding of Adobe Journey Optimizer (AJO), Real-Time CDP, and NBA decisioning platforms.
- Proven ability to design scalable, reusable journey frameworks and logic structures.
- Strong collaboration skills across agile pods, data science, engineering, and marketing strategy teams.
- Familiarity with multichannel personalization, compliance (HIPAA, TCPA), and consent frameworks.
- Experience working in agile environments and collaborating across pods
Preferred Qualifications
- Experience supporting MarTech platform migrations or platform enablement initiatives
- Familiarity with NBA experimentation frameworks and multivariant testing strategies
- Background in healthcare, insurance, or other regulated industries
- Exposure to scaled agile frameworks (e.g., SAFe, LeSS)
- Certification in Experience Design, Product Management, or Marketing Technology
- Experience collaborating with data science and engineering teams on personalization logic
- Knowledge of consent and preference management frameworks and their impact on journey
Highlights
Adobe Journey Optimizer || Architect || Remote
We are looking for an AJO SME, they do not need to be an Architect specifically but need to be an absolute rockstar in AJO.
