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HoYoverseHO

Brand Marketing Specialist- ID

HoYoverse is a global interactive entertainment brand that aims to create and deliver immersive virtual world experiences to players worldwide through a variety of entertainment services, including popular games like Genshin Impact and Honkai: Star Rail.

HoYoverse

Employee count: 1001-5000

United States only

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Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

What You Will Do:

  • Engage in the local marketing of our games and IP products, promote brand awareness, and acquire users by planning and implementing online and offline marketing campaigns in respective regions.
  • Plan, execute, and monitor marketing campaigns according to product and respective local user characteristics.
  • Expand and explore new cross-industry collaboration opportunities with existing/new partners and vendors in the respective local market.
  • Conduct surveys on our users and competitors in respective locality and present the results to reflect market trends.

What We Are Looking For:

  • 5+ years of working experience in local game marketing strategies and familiar with local game distribution. Senior candidates will be considered for more senior positions
  • Native-level Indonesian and business proficient English.
  • Great communication and team management skills; self-driven and willing to take initiative at work.
  • Loves to play video games; enthusiasm in anime is preferred.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Experience

5 years minimum

Location requirements

Hiring timezones

United States +/- 0 hours

About HoYoverse

Learn more about HoYoverse and their company culture.

View company profile

At the heart of HoYoverse is a mission to create and deliver immersive virtual world experiences to players globally. This commitment is woven into the fabric of their company culture, which thrives on innovation, creativity, and a deep passion for ACG (Animation, Comics, and Games). Founded by three friends united by their love for technology and ACG, HoYoverse operates under the inspiring motto 'Tech Otakus Save The World.' This belief in the power of dedicated enthusiasts shapes their approach to game development, focusing on creating rich, content-driven virtual worlds that offer players a high level of freedom and immersion. The company actively fosters an inclusive global community, encouraging fans to share their passion and creativity. This player-centric approach is evident in their efforts to engage with their audience and incorporate feedback to enhance the gaming experience.

HoYoverse's culture emphasizes continuous technology research and development, particularly in cutting-edge fields like cartoon rendering, artificial intelligence, and cloud gaming. This dedication to technological advancement allows them to push the boundaries of interactive entertainment. The company has established a global presence with offices in key locations such as Singapore, Montreal, Los Angeles, Tokyo, and Seoul, facilitating worldwide distribution, operations, and technical support for game development. They embrace a flexible working model, encouraging employees to work where they feel most creative and productive, and are committed to providing a supportive and inclusive work environment. This global, collaborative, and innovative spirit is central to HoYoverse's identity as they continue to expand their portfolio of games, animations, comics, music, and merchandise, all built around their original creative concepts and beloved by a worldwide community.

Claim this profileHoYoverse logoHO

HoYoverse

Company size

1001-5000 employees

Founded in

2021

Chief executive officer

Cai Haoyu, Liu Wei

Employees live in

View company profile

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