Lead Generation Specialist

House of Marketers, a cutting-edge agency specializing in TikTok influencer marketing, is looking for a Lead Generation Specialist. This role is pivotal in driving our agency's growth by attracting new clients who are seeking to enhance their brand's presence on social media through influencer marketing.

Key Responsibilities

• Identify and engage potential clients looking to enhance their brand through social media and influencer marketing, utilizing platforms like LinkedIn, email, and direct calls.
• Maintain Salesforce with detailed lead information, focusing on businesses interested in influencer marketing, to ensure a consistent flow of prospective clients.
• Execute targeted outreach campaigns to businesses seeking influencer marketing solutions, using personalized communications to showcase our agency's capabilities in boosting their social media strategy.
• Conduct ongoing market research to stay ahead of social media and influencer marketing trends, ensuring our lead generation strategies are effectively targeted.
• Develop a deep understanding of our influencer marketing services to clearly communicate our value proposition to potential clients, aiding their decision-making process.

Who We Are Looking For

• Strong communicators with the ability to articulate the benefits of social media and influencer marketing to potential clients.
• Individuals adept at using digital platforms and tools, such as LinkedIn, Salesforce and Apollo, to enhance lead generation and management in the social media and influencer marketing sectors.
• Organized professionals capable of managing multiple lead generation initiatives simultaneously, ensuring efficient follow-ups and lead nurturing.
• Candidates with a keen understanding of the influencer marketing landscape, especially on platforms like TikTok, to align our lead generation efforts with current industry trends.

Requirements

• Experience in lead generation, ideally within the social media or influencer marketing field, with a proven track record of securing clients for digital marketing services.
• Proficiency with Salesforce and a solid grasp of lead management processes, particularly for social media marketing leads.
• Flexibility to work across various global time zones to engage with a diverse clientele interested in influencer marketing services.