The DSP Advertising Strategist works under general supervision to plan, execute, and optimize programmatic advertising campaigns through Amazon DSP. This role is responsible for managing audience targeting, campaign performance, and delivering data-driven insights to drive brand awareness and conversion for clients across a variety of product categories.
Requirements
- Develops, launches, and manages Amazon DSP campaigns
- Builds and refines audience segments leveraging Amazon first-party data
- Monitors campaign delivery, pacing, and performance daily
- Analyzes DSP reporting data to generate actionable insights
- Collaborates with internal teams to align DSP campaigns with full-funnel advertising and listing strategies
- Maintains organized campaign documentation and reporting templates
- Acts as a technical resource for colleagues on DSP strategy and programmatic best practices
Benefits
- Remote work
- Growth opportunities
- Innovative culture
