Programmatic SEO/AEO Lead

What are we looking for?

We are looking for a someone to lead our programmatic SEO efforts with a strong emphasis on using AI to create and optimize content.

What will you lead?

• Use AI to generate 1,000s of pages for how-to guides, comparison pages, templates, and more

• Track and optimize our earned placements across search engines (Google, Bing etc) and AI answer engines (ChatGPT, Gemini, Claude)

• Maintain a high content quality bar through evals and human review

• Analyze key word trends to determine optimal pages to create

• Implement other creative strategies to generate backlinks and other earned placements to support SEO/AEO

• Stay on the cutting edge of AI to find new, AI-native ways of optimizing our SEO/AEO

What skills do we expect you to have?

• Strong programmatic SEO experience (page generation at scale, indexing, sitemaps)

• Strong writing/editorial judgment and QA processes

• Strong AI prompt engineering skills

• Some software engineering experience (you will be creating semi-technical content)

• Comfortable with content systems like CMS or MDX

• Experience with SEO tools like Google Search Console, keyword research, Semrush

• Experience with analytics tools like PostHog

What are Hercules’ operating principles?

Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:

1. We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.

2. We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.

3. We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.

Is Hercules in-office or remote?

Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.

What are Hercules’ benefits?

• Healthcare, vision, and dental

• User whatever AI tools you’d like (you have an unlimited AI budget)

• Take what you need vacation policy

• Daily lunches, dinners and snacks in the office

• We guarantee you will do the best work of your career here

What’s the compensation?

$100k-$250k + equity (depends on seniority, equity, and location)

Compensation Range: $100K - $200K