Health Routine's story began in 2018 with a clear and ambitious vision: to empower people to lead healthier, more fulfilling lives through the power of nature and science. What started as a small, passionate team in Tyrol, Austria, operating under the name Brandize GmbH, has evolved into a dynamic direct-to-consumer brand that is reshaping how individuals approach their daily well-being. The founders recognized that true health isn't about quick fixes but about establishing consistent, beneficial habits—routines—that support the body's natural functions.
From its humble beginnings, the company has grown into a thriving organization with a team of over 35 dedicated professionals. They have successfully bridged the gap between traditional herbal remedies and modern scientific research, developing a range of high-quality supplements and cosmetic products. Their commitment to quality is evident in their decision to produce in their own laboratory in Austria, ensuring every product is cruelty-free and meets the highest standards. Today, Health Routine serves hundreds of thousands of satisfied customers, continuing its journey to make holistic health accessible and effective for everyone, regardless of age.