HARIBO of America

HARIBO GmbH & Co. KG is a world-renowned confectionery company that has been synonymous with gummy sweets for over a century. Established in 1920 by Hans Riegel Sr. in Bonn, Germany, HARIBO is famed for its signature product, the Goldbear, which has delighted children and adults alike for generations. The company’s name is an acronym derived from the founder's name and the city of its inception - HAns Riegel BOnn. In its journey, HARIBO has expanded globally, now operating in more than 120 countries and producing over 1,000 product variants.

As a family-owned business in its third generation, HARIBO has managed to maintain its founding principles of quality, innovation, and joy. This is evident in their creative marketing campaigns, such as the iconic 'Kids’ Voices' advertisements, which showcase the playful and heartwarming spirit of the brand. HARIBO now has approximately 7,000 employees across 33 locations and 16 production facilities worldwide, emphasizing a commitment to sustainability and quality in the manufacturing process. The company continues to spread happiness with its broad array of gummy candies, remaining an integral part of many celebrations and everyday moments for candy lovers around the globe.