ABOUT GMR MARKETING
We are the Experience Agency Making Unforgettable Stories Born of Humanity
NOT JUST EXPERIENTIAL. EXPERIENCE.
The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same.
NOT JUST TELLING. MAKING.
The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget.
NOT JUST CONSUMERS. HUMANS.
It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people.
Reporting to the Account Director, the Account Executive will provide day-to-day support for a client’s partnership portfolio across professional sports, NCAA, and venues. You will play a key part in managing a portfolio of sports partnerships (e.g., teams, venues, conferences, leagues), executing partnership elements, analyzing performance, and evolving partnership strategy to drive brand and business impact.You will collaborate closely with clients, internal teams, and external partners to maximize the impact of sponsorship investments and deliver meaningful fan engagement. This isn't just a job; it's an opportunity to shape partnership strategy for innovative and tech-focused Fortune 500 company.
To thrive in this role, you are proactive, highly organized, and comfortable managing multiple priorities at once. You bring a strong analytical mindset, a passion for the sports business industry, and the ability to turn insights into compelling stories and strategic recommendations. You value relationship building and are confident working cross-functionally with clients, properties, agency teams, legal partners, and external vendors.
REQUIRED SKILLS
- Strategy & Measurement. You’ll support the development of annual portfolio strategies, opportunity assessments, and forward-looking partnership recommendations. You will support deal architecture (asset strategy) and activation strategy to deliver brand and business impact. You’ll collaborate with research teams to ensure performance metrics are clear, accurate, and actionable. You’ll own partnership recaps and year-end evaluations, working with third-party measurement partners to analyze media exposure, fan data, and overall ROI. You’ll continuously monitor competitive activity and industry trends to inform smarter strategies and keep your client ahead of the curve.
- Property & Account Management. You’ll manage a portfolio of sports properties, building strong relationships and ensuring all partnership elements are executed successfully. You’ll lead renewal processes, identify new partnership opportunities, and develop strategic recommendations aligned with client goals. You’ll oversee contract negotiations and act as the liaison between clients, properties, and legal teams to ensure smooth and efficient deal execution. You’ll also support the broader sponsorship portfolio across leagues and properties, ensuring maximum value is delivered.
- Strategic Partnerships & Activations. You’ll collaborate with internal teams and clients to inspire, plan and execute activation strategies, including postseason and tentpole calendar moments. You’ll help align partnership assets with client programs, ensuring inventory is effectively utilized to drive consumer engagement. You’ll contribute to developing creative, insight-driven recommendations that enhance partnership value and bring campaigns to life.
- Communication & Presentation. You’ll create and deliver visually engaging, insight-driven presentations that clearly communicate performance, strategy, and opportunities. You’ll maintain strong communication across internal teams, clients, and external partners, ensuring alignment and clarity at every stage of the partnership lifecycle. Strong client-facing communication skills, relationship management abilities, and confidence presenting to varied audiences are essential to success in this role.
- Professional Skills & Experience. You bring at least 2 years of relevant experience in sports sponsorship strategy, partnership marketing, or account management, along with a strong understanding of the sports business landscape including leagues, conferences, teams, venues, fans, and sponsors. You are analytical, detail-oriented, and comfortable interpreting data to drive meaningful insights and storytelling. You have a proven ability to build and maintain relationships with clients, properties, agency teams, and third-party vendors while balancing multiple projects and deadlines in a fast-paced environment. Experience across partnership functions including activation strategy, measurement frameworks, portfolio strategy, and contract negotiation is highly preferred.
- Travel & Flexibility. You are willing to work outside of standard business hours when needed to support live events, partnership activations, and key sponsorship moments. You are also comfortable traveling as needed, including occasional weekends, to support partnership management and strengthen relationships with clients and properties.
The annual range for this role varies between $50,000 - $60,000 and may vary depending on the candidate’s experience. Benefits for this role include health/vision/dental insurance, 401k, employee stock purchase plan, vacation, personal days and paid holiday time. You are also eligible to participate in disability, life insurance, FSA/HSA plans subject to the terms and conditions of such benefit plans.
IMPACT & INCLUSION
Our workplace is for ALL. We foster a culture where every background and perspective is valued so we can create meaningful memories that resonate with everyone. We aim to cultivate belonging by meeting people where they are, removing obstacles, and building on their strengths to unlock their fullest contributions. We are committed to recognizing, nurturing, and unleashing the potential in every individual on our team. Together, we're creating something powerful with purpose and impact.
Our guiding principles can be found here.
To view our compliance policies, please go to the main menu on our site GMR Marketing: Experience Marketing Agency.
