Sunday

Sunday is a direct-to-consumer lawn care company dedicated to providing homeowners with safer, smarter, and more sustainable solutions for their yards. Founded on the principle that lawn care should be beneficial for people, pets, and the planet, the company has reimagined the traditional approach to maintaining outdoor spaces. Sunday leverages data science and plant science to create customized nutrient plans tailored to the specific needs of each customer's lawn, determined by factors like soil composition, climate data, and satellite imagery. This data-driven methodology allows for the precise delivery of nutrients, minimizing waste and environmental runoff. The company's product formulations are a key differentiator, utilizing ingredients such as seaweed, molasses, and soy protein, while avoiding harsh pesticides commonly found in conventional lawn treatments. This commitment to eco-friendly practices is central to Sunday's mission to reduce the chemical footprint of American lawn care.

The company's business model is built around a subscription service that delivers customized product shipments to customers' doors at the optimal time for application. This approach simplifies lawn care for homeowners, removing the guesswork and hassle of traditional methods. Beyond fertilizers, Sunday has expanded its product line to include a range of eco-conscious solutions for weed control, pest management, and grass seed. The company was co-founded by brothers Coulter and Trent Lewis, who were inspired to create a better alternative to the chemical-laden products dominating the market. Headquartered in Boulder, Colorado, Sunday has experienced significant growth since its inception, expanding its reach through both its direct-to-consumer website and partnerships with major retailers. The company actively promotes biodiversity and resource conservation, aiming to transform the American backyard into a more sustainable and healthy ecosystem. Through its innovative approach and commitment to environmental stewardship, Sunday is empowering homeowners to cultivate beautiful lawns that are in harmony with nature.