SEO Lead - Growth & Performance (WordPress Focus)

🚀 Role Overview

Otte Polo Group is looking for a high-performance SEO Lead who doesn’t just “optimize pages” — but builds, executes, measures, and scales SEO as a predictable revenue channel.

This role is for someone who has personally executed SEO strategies, understands what drives ROI, and can now lead a small team of SEO specialists while staying hands-on when needed.

We want someone who can:

• Diagnose why traffic or rankings are not converting
• Identify what’s broken
• Build a strategy to fix it
• Execute or direct execution
• Tie SEO activity directly to revenue outcomes

This is not a theoretical role. This is execution + leadership + ROI accountability.

🎯 What Success Looks Like

• Organic traffic becomes a measurable acquisition channel
• Rankings improve for high-intent keywords
• WordPress pages are technically optimized and conversion-aligned
• SEO becomes a predictable lead generator
• We confidently increase investment because we see ROI

🔎 Key Responsibilities

Strategy & Leadership

• Own the organic growth roadmap across all brands within Otte Polo Group
• Lead and mentor SEO specialists, content writers, and technical support
• Identify gaps in performance and build corrective action plans
• Set KPIs tied to traffic, conversions, and revenue

Hands-On Execution

• Conduct technical SEO audits (site health, indexing, schema, performance)
• Review and optimize WordPress pages (on-page, structure, UX alignment)
• Improve internal linking architecture
• Optimize high-intent service pages for conversions
• Implement structured data and schema markup
• Oversee backlink strategy and authority building

Performance & ROI Focus

• Track rankings, traffic, conversion rates, and lead quality
• Identify when something is not working and pivot quickly
• Align SEO with paid media and partnerships for maximum impact
• Present performance reports tied to revenue impact

Requirements

• 3+ years executing SEO in a growth-focused environment
• Proven track record of scaling organic traffic with measurable ROI
• Strong WordPress experience (page builders, plugins, technical structure)
• Deep understanding of:
• Technical SEO
• On-page optimization
• Keyword intent strategy
• Link-building strategies
• Conversion optimization alignment
• Experience leading or mentoring SEO team members
• Strong analytical skills (Google Analytics, GSC, Ahrefs/Semrush)

🧠 Ideal Profile

• Data-driven and obsessed with performance
• Comfortable challenging what isn’t working
• Has scaled SEO from scratch or revived underperforming channels
• Understands business, not just rankings
• Can operate strategically but execute tactically
• Thinks in terms of investment vs return

📈 Why This Role Matters

SEO is a core growth channel for Otte Polo Group.
We are ready to invest seriously — but only with someone who can prove and drive ROI.

If you’ve built SEO engines that generate predictable revenue and want ownership over scaling it further, this role is for you.

Benefits

🚀 Real Ownership

• Full ownership of the organic growth channel
• Direct impact on revenue and strategic decisions
• Ability to shape SEO across multiple brands

📊 Budget & Resources

• Access to premium SEO tools
• Budget allocation for content, backlinks, and experimentation
• Ability to propose and justify growth investments

🌎 Remote & Flexible

• Fully remote role
• Work with a fast-moving, execution-focused leadership team
• LATAM-friendly structure aligned with U.S. business hours

📈 Career Growth

• Opportunity to build and lead a larger SEO/growth team
• Exposure to multi-brand scaling strategy
• Potential to evolve into Head of Growth or Growth Director

🧠 High-Autonomy Culture

• Low bureaucracy
• Fast decision-making
• Direct communication with executive leadership
• Results over micromanagement
• Reporting directly to the President