Strategy & Analytics Lead (Automotive)

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Strategy & Analytics Lead Automotive | Data | Growth | Decision Intelligence Drive Smarter Decisions. Accelerate Growth. Lead with Data. At USA TODAY NETWORK / LocaliQ Automotive, we’re not short on data—we’re focused on what to do with it. Our Automotive division is building a best-in-class Strategy & Analytics function designed to help dealerships outperform the market. We connect digital behavior, consumer demand, and inventory realities to drive smarter marketing decisions and measurable business outcomes. We’re looking for a Strategy & Analytics Lead who operates like a business partner—not just an analyst. Someone who can take complex, multi-source data and turn it into clear, confident direction that clients actually act on.

What You’ll Do Strategy & Analytics Leadership

• Act as a trusted advisor to both internal teams and dealership partners
• Lead discovery conversations to uncover performance gaps and growth opportunities
• Translate complex datasets into clear, executive-level insights and recommendations
• Find the story in the data—not just report on it

Data Integration & Insight Development

• Analyze and connect data across:

◦ GA4 (digital behavior) ◦ CRM systems (sales pipeline & outcomes) ◦ Inventory & sales data ◦ Market demand and share trends

• Identify where marketing performance and actual sales are out of sync—and close the gap
• Turn fragmented data into a cohesive, actionable strategy

GA4 & Technical Execution

• Own and optimize GA4 implementations (events, conversions, attribution)
• Run reports, interpret trends, and extract meaningful insights
• Diagnose and resolve tracking or attribution issues
• Ensure accuracy and integrity across platforms

Client & Sales Partnership

• Partner closely with sales teams to shape strategy—not just support it
• Participate in client conversations and influence decision-making with confidence
• Help position digital solutions based on real business needs and data-backed opportunities

Performance & Growth Impact

• Identify opportunities to improve marketing efficiency and business performance
• Support client retention and expansion through strategic insight
• Drive measurable impact—not just analysis

What You Bring

• Bachelor’s degree or equivalent experience
• 3+ years in analytics, strategy, consulting, or related roles
• Strong experience working in data-rich, decision-driven environments
• Automotive experience is a plus—but not required

Technical Skills

• Advanced experience with Google Analytics 4 (GA4)
• Strong proficiency in Excel/Google Sheets and PowerPoint
• Experience working with CRM systems and attribution platforms
• Familiarity with BI tools and third-party data sources (e.g., Polk, market data) is a plus

What Sets You Apart

• You’re a thinker, not just a processor
• You’re naturally curious and ask sharp, strategic questions
• You simplify complexity into clear, actionable insights
• You’re comfortable challenging assumptions and influencing outcomes
• You thrive in ambiguity and can connect dots across multiple data sources
• You operate like a business partner, not “the analytics person in the corner”
• Highly organized with the ability to manage multiple priorities

Why Join Us?

• Be part of a rapidly evolving, data-driven growth organization
• Work at the forefront of automotive marketing and analytics innovation
• Help dealerships make smarter, more confident business decisions
• Join a small, experienced, highly collaborative team doing meaningful work
• Influence real outcomes—not just dashboards

Compensation & Earnings

• $55,000 - $70,000 base salary + bonus potential (20%)
• Top performers exceed expectations

Benefits

• Comprehensive Health, Dental, and Vision coverage
• 401(k) with company support
• Market-leading Unlimited PTO (Managed Time Off)
• Career growth in a high-impact, high-visibility role

The salary for this role will range between $55,000 and $70,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.