Freshflow

Freshflow builds AI-powered solutions that help grocery retailers manage fresh produce ordering, replenishment, and inventory control. The company’s focus is the 'fresh' aisle, where forecasting is hardest and ordering decisions directly affect stock availability, shrink, and food waste. Freshflow positions its technology as purpose-built for fresh produce managers, combining historical retail data with external signals such as weather, local events, holidays, and item-level attributes to forecast demand more accurately.

Freshflow’s platform supports store workflows by integrating with existing systems and guiding produce managers through exceptions before the AI handles the rest of the order. The company says it reduces stock-outs, improves revenue, and lowers shrinkage and waste by optimizing order quantities for short shelf-life, variable freshness conditions, and messy item identifiers and PLU codes common in grocery operations. Freshflow is headquartered in Berlin and works with retailers in Germany and France, aiming to create a leaner, more climate-friendly fresh food supply chain.