Digital Public Relations Strategist

Forbes Advisor is hiring! We are seeking a Digital Public Relations (DPR) Strategist to join our Digital PR team. Reporting to the Senior DPR Lead, this role will play a critical part in driving earned media coverage to support brand and visibility goals.

This is an exciting opportunity for a strategic, hands-on digital PR professional who thrives in a collaborative environment and wants to make a measurable impact at a trusted, high-authority brand.

Responsibilities:

• Plan, develop, and execute data-driven digital PR campaigns aligned with business goals.
• Collaborate closely with SEO, Editorial, and Data teams to ideate and produce compelling, insight-led content designed for media outreach.
• Secure high-quality media coverage across national, trade, and niche publications.
• Craft strong, newsworthy pitches to promote proprietary data, expert commentary, and timely insights.
• Track campaign performance and media placements to inform future strategy and optimization.

Qualifications:

• Experience in digital PR, SEO-focused PR, or media relations.
• Understanding of how earned media supports brand perception, organic search performance and LLM.
• Excellent written and verbal communication skills, with the ability to manage multiple projects and stakeholders.
• Understanding of how to structure and evaluate a story to maximize media attention.
• Experience using AI tools to support research, ideation, and data collection.

Preferred Experience:

• Experience working within a digital publisher, affiliate marketing, or content-led organization.
• Familiarity with financial services, insurance, health, home, and/or small business verticals.
• Comfort working cross-functionally with SEO, editorial, analytics, and marketing teams.

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.