Senior Director of Performance Creative Strategy

The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth.

This role sits at the intersection of:

• Performance marketing
• Audience psychology
• Creative operations

You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance.

This is not a production role. This is a thinking role with commercial accountability.

Core Responsibilities

1. Define Creative Direction

• Establish and evolve the creative north star across all paid platforms
• Define energy, tone, pacing, and visual guardrails
• Translate data into ICP insights, and ICP insights into creative frameworks.
• Work from data to retention and everything in between.

You will answer:

• What is our arousal band?
• What converts without eroding trust?
• What feels undeniably Everyday Dose?

2. Lead Performance Creative Strategy

• Develop testing hypotheses and creative roadmaps
• Partner with growth to analyze performance data
• Build segmented creative lanes (e.g., relief vs focus vs protein)
• Ensure creative optimizes for:
  • Hook rate
  • Retention
  • CVR
  • CPA

You will drive:

• Iteration velocity
• Learning loops
• Scalable creative systems

3. Creator & UGC Alignment

• Define creator content briefs and creative frameworks
• Ensure creator output aligns with performance creative strategy
• Build repeatable content formats
• Oversee content acquisition strategy

4. Team Leadership

• Hire, lead and mentor creative strategists and performance editors
• Elevate creative thinking across the organization
• Foster a culture of high standards + rapid iteration
• Push for excellence without ego

5. Cross-Functional Partnership

• Align with product on launches and positioning
• Support DTC and retail creative needs
• Translate customer insights into messaging
• Partner with CX to mine qualitative feedback
• Cross platform performance creative

What This Role Is Not

• Not a pure art director
• Not a production manager
• Not a brand-only storyteller
• Not a media buyer

What Success Looks Like (90 days)

• Clear creative identity across channels
• Scalable creative testing infrastructure
• Improved blended CAC driven by creative efficiency
• Higher-performing segmented campaigns
• Stronger creative alignment across paid
• A team that thinks strategically, not reactively

Requirements

• 8-12+ years in creative strategy and/or performance marketing
• Experience in DTC or CPG
• Deep understanding of paid creative systems
• Strong instincts for female-focused wellness brands
• Data-fluent and commercially minded
• Exceptional taste and pattern recognition
• Able to articulate why something works and not just that it does

Bonus If

• Experience scaling a 9-figure DTC brand
• Deep understanding of midlife female consumers
• Proven ability to build and mentor creative teams while managing up

Why This Role Matters

Creative is our most powerful growth lever. The Senior Director of Creative Strategy will ensure we don’t chase trends. We define the lane.

Benefits

• Competitive comp package
• Health stipend
• Health benefits
• Generous time off policy
• Free product