Electrify Video Partners

Electrify Video Partners is a next-generation digital media company focused on investing in and scaling established creator businesses, particularly those with a significant YouTube presence. Founded in May 2021, the company provides capital, expertise, and resources to help content creators expand their production capabilities, grow their audiences, and enhance their brand presence across multiple platforms. Electrify Video Partners emphasizes content that informs and inspires, with a portfolio that includes channels in genres such as science, astronomy, history, and education. The company's model involves acquiring between 50% and 100% of creator businesses, then working collaboratively to build teams, scale content production and distribution, and introduce new revenue streams. This approach allows creators to focus on their passion for content creation while Electrify handles the operational and strategic growth aspects.

The company has a track record of successful investments in prominent YouTube channels, helping them to significantly increase their subscriber bases and revenue. For instance, after Electrify's investment, the astronomy channel Astrum reportedly tripled its revenue and expanded its team. Similarly, the science education hub Veritasium saw its team triple and gained two million subscribers following Electrify's majority investment. Electrify Video Partners is committed to fostering a dynamic and creative work culture and operates as a remote-first company with employees around the world. Beyond its commercial ventures, Electrify has established the Creator Foundation, an initiative aimed at supporting emerging creators and not-for-profit organizations by providing resources, mentorship, and production support, often aligning these efforts with the United Nations' Sustainable Development Goals. The company actively seeks to partner with established creators, innovative brands, and ambitious individuals to build the future of media.