EAT HAPPY GROUP

Through groundbreaking food concepts and a commitment to technological advancement, the Eat Happy Group is revolutionizing the fresh convenience food industry across Europe. Founded in 2013, the company has rapidly expanded by pioneering an innovative shop-in-shop model, bringing freshly prepared Asian cuisine directly into supermarkets. This strategic approach allows consumers to enjoy high-quality, handmade sushi and other specialties with unparalleled convenience. The group operates a diverse portfolio of brands, including the flagship EAT HAPPY, alongside YUZU, WAKAME, THE SUSHI LAB, and CANDY CUISINE, each catering to different market segments but united by a core passion for creating products that bring joy. This multi-brand strategy enables the Eat Happy Group to continuously test and roll out new ideas, from premium sushi to delightful Asian desserts like mochi, ensuring they remain at the forefront of culinary trends and consumer demand. With a presence in over 3,500 locations, their operational model is a testament to scalable innovation in the food retail sector.

At the heart of Eat Happy Group's innovation is a profound sense of responsibility, encapsulated in their 'TREAT HAPPY – EAT HAPPY' philosophy. This commitment extends beyond delicious food to encompass a healthier planet and a more colourful society. The company is actively developing sustainable packaging solutions, reducing food waste, and sourcing raw materials from responsible fisheries and sustainable agriculture. Technologically, the group is future-proofing its operations by implementing advanced systems like SAP S/4HANA to streamline its complex value and supply chains, ensuring transparency and efficiency from supplier to customer. This digital transformation supports their ambitious growth and allows for the seamless integration of new partners and processes. By investing in both culinary innovation and a robust, sustainable operational framework, the Eat Happy Group is not just feeding people; it is building a forward-thinking, responsible, and dynamic food enterprise for the future.