Paid Media Strategist (Remote Canada)

Directive Consulting is seeking a Paid Media Strategist to join their team in Canada. The successful candidate will be responsible for creating and managing custom client strategies, communicating with clients and internal stakeholders, and executing Paid Media deliverables. The role requires 3+ years of experience working at a performance/digital marketing agency, experience with B2B SaaS/tech clients, and expertise in paid search and paid social advertising campaigns.

Requirements

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads

Benefits

• Set living wage
• Medical, dental, vision plans, disability, and life insurance coverage
• Access to certified therapists through Spring Health, membership to Headspace
• Gympass
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Anniversary Trip with peers and executive leadership for fun and entertainment!