Product Marketing Specialist

About CoCountant

CoCountant delivers controller-led bookkeeping and accounting for startups and growing businesses. Every client gets a dedicated controller, a signed monthly close, and fast answers backed by SLAs. We help founders get decision-ready numbers without hiring an in-house finance team.

Why This Role Matters

We have writers, designers, marketeers and sales teams who can execute. What we need is someone to own the story, connect the dots, and make sure every piece of copy actually makes sense to our market. Right now we struggle to align our service with customer persona, brand positioning and marketing copy. This role will take that responsibility, creating clear positioning and ensuring consistency from ad to landing page to email sequence.

What You’ll Do

Messaging & Positioning

• Build and maintain the CoCountant messaging guide (personas, pains, value props, proof points).
• Translate product features into crisp, customer-ready benefits that speak to founders, CEOs, and operators.
• Own competitive messaging and keep our differentiators sharp.

Content Strategy & QA

• Partner with writers and marketing to make sure ad copy, landing pages, and nurture emails follow a consistent narrative.
• Review and refine drafts—not just grammar, but whether the page flows, the promise is clear, and the scent from ad to page holds.
• Create content briefs so execution teams write with context instead of guessing.

Conversion Focus

• Ensure every landing page has a strong hook, proof, and CTA that matches where the visitor is in the journey.
• Audit funnels and campaigns for consistency (no more disconnected ads and pages).
• Own headline/subhead frameworks for repeatable, on-brand copy.

Voice of Customer

• Interview customers, gather case studies, and translate their words into social proof.
• Keep our marketing team aligned to real customer pains (late books, slow closes, messy AR/AP, cash swings).
  
  Cross-Functional Enablement

• Support Sales with decks, one-pagers, and talk tracks that mirror the website.
• Partner with Product/Service team to translate new features or add-ons into clear marketing collateral.

What Success Looks Like

• Writers can draft copy that makes sense without the founder stepping in to rewrite.
• Ad copy and landing pages feel connected, with higher conversion rates.
• Messaging is consistent across website, email, and sales decks.
• We have a clear playbook for each persona and stage of the buyer journey.
• Founder time is freed up from being the default “messaging editor.”

Requirements

• 4+ years in product marketing, content strategy, or conversion copy leadership, ideally in SaaS, fintech, or B2B services.
• Strong portfolio of work: landing pages, ad copy, messaging frameworks.
• Comfort working hands-on (writing, editing).
• Ability to think like a founder: big picture positioning and small details on a headline.
• Curiosity about startups, finance, and how growing companies buy services.