Senior Business Development Manager, Myopia Management - South West

JOB TITLE - Senior Business Development Manager, Myopia Management - South West’ - Devon, Cornwall, Somerset, Bristol, Bath, Wiltshire and Hampshire

DEPARTMENT – Sales

LOCATION – South West - field based (4.5 days) and home based (0.5 day)

WORKING HOURS – Monday – Friday, 8:30-4:30

A brighter future awaits you

We have an exciting opportunity for you to join a dynamic team as a Senior Business Development Manager - Myopia Management for a leading global manufacturer of contact lenses.

You will be responsible and accountable for successful selling of the Myopia portfolio into optical retailers including Key Accounts in a defined territory. Supporting and working with Owners, Practice & Store Managers, Eye Care Practitioners (ECPs) and front of house colleagues in targeted customers, to establish the Myopia category and drive sales. Partnering with CV customer business teams, NAMs, KAMs, RSMs, Marketing & Professional Affairs to lead the development and implementation of customer specific myopia business plans.

Essential functions & responsibilities:

1. Drive activation and adoption of myopia management product(s) within targeted accounts to deliver sales objectives and targeted sales call levels.
2. Build, maintain strong partnerships with CV customer business teams to execute joint customer business plans for myopia category growth, working with customer Regional Managers to deliver MiSight activation.
3. Work in close partnership with BDMs on target accounts to ensure a seamless and connected experience for the customers that is best in class.
4. Builds, maintains, and leads strong relationships with peers, other members of the sales team, sales leadership, strategic customers team, sales support and commercial management teams to gain their support in executing customer objectives
5. Build a deep clinical knowledge of myopia management, incl MiSight 1 day contact lenses and all other CV myopia management products as well as competitor products.
6. Is the primary myopia contact for assigned customers at all levels as they implement myopia management into their practices to achieve agreed sales targets and KPIs.
7. Interprets clinical studies and market data to add credibility, overcome objections and influences the sales process in a compelling manner.
8. Demonstrate exceptional selling skills, business acumen, presentation and communication skills to influence the customer process / journey to deliver success.
9. Organize and deliver all regional and store level Myopia and MiSight training programmes, liaising with PA, internal and external contacts to drive adoption of MiSight & myopia management.
10. Train and update the regional sales teams on new initiatives, approaches and information within the myopia management category and CV myopia management business
11. Customer Interaction:
    1. Demonstrate a high level of flexibility to specific customers business model and needs, including chain and independent head offices and stores.
    2. Fully understand each customers’ business and complete in-depth business review with targeted customers to best assess how to implement myopia management.
    3. Develop specific action plans for each assigned customer based on CV myopia management using supporting tools to achieve growth.
    4. Lead local marketing plans and category initiatives with customer resulting in documented success and positive return on investment.
    5. Utilize the full portfolio of CV value add services to gain and retain business.
    6. Deliver effective and engaging instore training / coaching to motivate and change ECP fitting habits.
12. Represent CV at seminars, exhibitions and meetings as required.

A full job description is available upon request.

What skills and experience should you have?

You will have an expert level of customer relationship and business development, myopia management and contact lens category knowledge, product knowledge, sales, communication and optometry skills to partner and coach customers and sales team members, driving MiSight sales and building customer adoption.

Other knowledge, skills and abilities essential to excel in this role include:

• Enthusiastic, engaged and supportive of all CVI initiatives
• Able to grasp and communicate complex clinical concepts and data
• Ability to manage a large geographical sales area
• Results orientated, entrepreneurial, tenacious and resilient
• Able to effectively identify, evaluate and assimilate information to make quality decisions
• Ability to deliver training and presentations to various sized groups
• Use of all Microsoft office suite of tools and salesforce at intermediate to advanced level
• Full, clean driving license required

What we offer

At CooperVision, we offer a selection of extensive benefits. Our goal is to improve lives one person at a time, and we start with you. You’ll receive competitive compensation alongside a fantastic benefits package including;

• Bonus
• Company car
• Private medical insurance
• 25 days holiday
• Company sick pay
• Pension scheme
• Healthcare cover
• Life assurance
• Flexible working
• Discounted gym memberships
• Extensive learning and development opportunities
• Access to our Wellness Platform
• Free eye tests
• A heavily discounted contact lens scheme and much more!

We are committed to our employees’ personal and professional development and offer extensive training to support your career growth and help every individual to reach their full potential. To help us achieve our goals, we’ll give you everything you need to help you achieve yours.

Travel

• The role is field based and requires frequent travel (overnight stays) mainly across the territory
• Extensive travel with occasional international travel.
• Represent the Company at evening/weekend exhibitions and seminars
• Remote – home office environment

If you like what you see, take the first step towards your Brighter Future and apply today! All suitably qualified applicants will receive equal consideration and opportunities from CooperVision.

Please view our careers page at https://hcjy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1to view all other opportunities.

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