Senior Brand Manager - Digital Marketing (Direct to Consumer)

The Senior Brand Manager – Direct to Consumer is responsible for the strategic development and execution of robust digital marketing initiatives spanning ostomy, continence care, and advanced wound care business units, in alignment with the Convatec’s emerging omnichannel strategy.

Requirements

• Develop and implement comprehensive digital marketing plans for each product segment, ensuring brand consistency, synergy, and strategic integration across all divisions.
• Lead the creation, deployment, and management of brand assets to elevate the organization’s visual identity and messaging across digital platforms.
• Design, execute, and optimize direct-to-consumer (DTC) digital campaigns, leveraging data-driven tactics to maximize engagement and conversion.
• Deliver expert insights on digital trends, competitor activities, and industry benchmarks to refine and enhance campaign effectiveness and innovation.
• Monitor, analyze, and report on digital campaign performance using standardized impact and lead generation metrics, driving continuous improvement and measurable business outcomes
• Oversee all aspects of consent management and tracking processes, ensuring full compliance with regulatory requirements and organizational standards
• Identify, assess, and capitalize on emerging market opportunities and innovative digital solutions within ostomy, continence care, and advanced wound care sectors
• Manage and optimize the ANZ website, focusing on cross-business priorities, engaging content, and seamless user experience.
• Design, deliver, and champion a portfolio of scalable digital solutions for healthcare professionals, supporting education, information dissemination, and ongoing engagement
• Collaborate closely with content creation teams to deliver compelling, brand-aligned digital campaigns that resonate with both healthcare professionals and direct consumers

Benefits

• Flexible working arrangements
• Ongoing learning and development opportunities
• Competitive remuneration
• Access to health and wellbeing programs