Commercial Market Lead- Nordics

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Commercial Market Lead- NORDICS

Lead Market Growth. Shape Strategy. Drive Impact.

We are seeking an experienced and commercially driven Commercial Market Lead to define and execute our market strategy, accelerate growth, and strengthen our presence across key sectors including financial services and travel.

This is a senior leadership role for a dynamic and inspiring commercial leader who thrives in a matrixed global organisation and has a proven track record of delivering sustainable growth, profitability, and strategic impact.

The Opportunity

As the Commercial Market Lead, you will be accountable for the commercial performance of the market, providing critical insight and perspective that shapes both regional and global strategy.

You will represent the organisation externally, strengthening our reputation and presence across industry forums, associations, and strategic networks. Internally, you will lead market strategy execution, drive business development, and align local priorities with global objectives.

This role offers the opportunity to influence at the highest level while building and leading high-performing commercial teams.

What You’ll Be Responsible For

Strategic Leadership

• Define, refine and execute the market strategy

• Identify new growth opportunities and expand market footprint

• Monitor competitive landscape and adapt strategy accordingly

• Contribute market insight to global planning and decision-making

Commercial Growth & Business Development

• Support and drive market-level revenue and growth targets

• Lead consultative, solutions-based commercial initiatives

• Contribute to regional and global pitches

• Land major clients and strategic partnerships

Market Propositions & Innovation

• Identify evolving consumer and client needs

• Partner with Product and Technology teams to shape tailored solutions

• Support successful go-to-market launches of new products and services

Strategic Relationship Management

• Build and cultivate senior-level relationships with key stakeholders

• Strengthen partnerships across financial services and travel sectors

• Represent the organisation in industry forums and networks

Account & Client Leadership

• Grow and retain key client accounts

• Lead market account teams and drive strategic account planning

• Ensure best practice account management and delivery excellence

Team Leadership & Culture

• Inspire, develop and lead high-performing commercial teams

• Drive alignment with global initiatives in a matrixed environment

• Support talent development, succession planning, and performance management

• Champion clear communication and strong internal engagement

What We’re Looking For

• 10+ years’ experience in a senior commercial leadership role (Managing Director, Country Lead or equivalent)

• Proven success delivering commercial growth and profitability

• Deep understanding of the local consumer and commercial environment

• Must have a strong network within financial services and/or travel or Loyalty sectors.

• Experience operating within a complex global matrix organisation

• Demonstrable track record of landing major clients and leading strategic projects

Key Competencies

• Strategic thinking with strong execution capability

• Exceptional negotiation and influencing skills

• Commercially astute and growth-focused

• Strong relationship builder with executive presence

• Clear, persuasive communicator (verbal and written)

• Inspiring people leader with the ability to drive performance and cultural alignment

Why Join Us?

This is a high-impact leadership role offering the opportunity to shape market strategy, influence global direction, and drive meaningful commercial results.

You’ll work alongside talented colleagues in a collaborative global environment where innovation, ambition, and leadership are valued.

If you are a strategic, growth-focused commercial leader ready to make a significant impact, we’d love to hear from you.

Apply now to lead the next phase of our market growth.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us atukrecruitment@collinsongroup.com