Head of Paid Media

WISE Digital Partners is Hiring a Head of Paid Media!

Location: Remote
Schedule: Full Time
Pay Rate: $85,000–$90,000 / year
Employment Type: Full Time

Overview

Are you a paid media strategist who lives and breathes performance data, scalability, and efficiency? Do you love helping growing businesses win more leads, lower costs, and dominate their local markets? And are you ready to lead a department where innovation, accountability, and results are the lifeblood?

WISE Digital Partners is seeking a Head of Paid Media to drive revenue growth and campaign performance for both our business and our client portfolio. This leader will oversee Paid Media Managers, vendor partners, and specialists while elevating our processes, analytics, and execution standards. You’ll serve as the strategic bridge between paid media outcomes and business objectives, setting the vision for how we plan, optimize, experiment, and report across platforms such as Google, Meta, LinkedIn, Microsoft Bing, YouTube, and Yelp.

If you thrive at the intersection of client strategy, performance accountability, and team leadership, this role is your next step.

Responsibilities

• Own performance and profitability across Paid Search and Paid Social channels
• Lead and mentor Paid Media Managers and contractors, growing the department
• Develop high-impact strategies aligned with client goals and channel objectives
• Ensure elite execution within Google Ads, Meta, LinkedIn, Microsoft Bing, YouTube, and additional paid platforms
• Support the sales team with scoping, pricing, and pitching media solutions
• Assist with tracking, attribution, and analytics within our proprietary tech stack
• Improve processes, workflows, automations, and vendor efficiency
• Lead client-facing strategy reviews and performance discussions
• Stay ahead of industry trends and shape our innovation roadmap
• Drive upsell and cross-sell efforts to increase lifetime value and retention

Requirements

• 5+ years of Paid Media experience with strong multi-channel expertise
• 3+ years of experience leading people (teams, vendor partners, or both)
• Strong experience with both traditional retainer models and performance-based agency models
• Proven track record managing more than $200k in monthly ad spend
• Strong data analytics and attribution optimization skills
• Excellent communication skills with the ability to translate data into business insights
• Experience with local and national clients across mixed industries
• Fluency in testing, iteration, and creative performance frameworks
• Familiarity with GA4, conversion actions, and CRM-connected reporting
• Experience in sales participation and growing accounts

Nice to Have:

• AI and automation experience
• Nearshore/offshore team strategy
• Background in home services and professional services industries

Benefits

• PTO
• 401(k) with matching
• Health, Dental & Vision Insurance
• Pay Reviews
• On-the-Job Training
• No Weekend Work
• Growth Opportunities