Birdy Grey

At Birdy Grey, we are revolutionizing the bridal industry through a digitally-native, social-first approach. Founded in 2017 by best friends Grace Lee and Monica Ashauer, our mission is to make the bridesmaid dress shopping experience delightful, affordable, and convenient. We recognized the longstanding pain points in finding stylish, high-quality bridesmaid dresses that don’t break the bank and set out to change the game. Our innovative direct-to-consumer model allows us to offer on-trend dresses starting at just $99, catering to a generation of modern, budget-conscious bridal parties. This focus on affordability without compromising on style or quality has quickly made us a go-to brand, having dressed over half a million bridesmaids in less than five years.

Technological innovation is at the core of our operations, enhancing the customer journey from discovery to delivery. Our user-friendly website and robust online tools, such as color swatches, style guides, and a virtual showroom feature, streamline the decision-making process for brides and their parties. We leverage digital platforms and social media not just for marketing, but as a vital channel for customer engagement and feedback, allowing us to stay ahead of trends and continuously refine our offerings. This customer-centric approach, combined with our commitment to inclusivity with a wide range of sizes and styles, ensures that every bridesmaid can find a dress that makes them feel confident and beautiful. Furthermore, Birdy Grey is dedicated to social responsibility, partnering with organizations like The Princess Project to donate dresses to teens in need and implementing sustainable practices such as upcycling excess fabric. Our technological integration, including a sophisticated tech stack, supports our growth and allows us to innovate in areas like product sourcing, inventory management, and customer service, ensuring a seamless and efficient experience for everyone who interacts with our brand.