Bird & Be

At Bird & Be, we believe fertility care should be smarter, more accessible, and less isolating than it has been historically. Founded by Samantha Diamond and Breanna Hughes after their own challenging journeys to conceive, Bird & Be emerged from lived experience to create something they both wished they had during those difficult times. The Toronto-based company is reshaping the future of fertility care with a direct-to-consumer model that empowers aspiring parents through innovative, at-home solutions designed to optimize fertility outcomes.

The brand stands out in the fertility space by taking a holistic, inclusive approach that supports both partners from day one. Their team of OB/GYNs, naturopaths, and reproductive endocrinologists collaborate to develop clinically-backed supplements and at-home testing solutions. Unlike traditional fertility brands with clinical blue-and-pink aesthetics, Bird & Be's modern, welcoming brand reflects the reality of today's millennials and Gen Z families navigating conception. The company is available directly through their website, as well as at Amazon and Ulta, making their products widely accessible across North America.