United States onlyAbout the Role
The Health/Wellness Editor owns branded content execution in post-sale, translating campaign strategy into compelling editorial content that aligns with both advertiser goals and BDG’s editorial standards.
You will be responsible for coming up with angles for articles for each campaign, assigning work to a trusted roster of freelance writers, and editing all content to ensure it meets BDG’s voice, quality bar, and performance objectives. You will also collaborate with content strategists to ensure each campaign is properly aligned with both brand and client expectations from kickoff through final delivery.
This role requires someone who is equally comfortable developing concepts, managing multiple assignments at once, and rolling up their sleeves to write and refine copy across formats.
Responsibilities
Own post-sale execution of branded and editorial articles for our pharmaceutical campaigns from assigning through final delivery with minimal oversight
Pitch and develop headlines and story concepts aligned with client objectives and BDG editorial brands
Assign articles to a curated roster of health and wellness freelance writers
Edit and refine articles and any other related copy to ensure clarity, tone, accuracy, and brand alignment
Collaborate with branded editors to ensure campaigns deliver on client goals and BDG standards
Input, manage, and update content within CMS systems as needed
Must be able to flex across a wide range of health topics, confidently editing content spanning areas such as migraines, injectables, breast cancer, and beyond
Requirements
5–7 years of experience in editorial, content strategy, and/or branded content at a publisher, agency, or brand
Proven ability to conceptualize, pitch, write, assign, and edit content across digital and social platforms
Strong editorial judgment with experience managing freelance contributors
Portfolio of published branded or editorial work required
Deep familiarity with wellness, health, pharma, and/or personal care categories
Experience working in fast-paced, deadline-driven environments with multiple concurrent campaigns
Strong collaboration and communication skills
Proficiency with CMS tools and digital publishing workflows
Familiar with MLR/ALR review process within pharmaceutical content is a plus
Enthusiasm for BDG’s audience-first, culturally driven approach to branded content
