Philippines only- Part-time (20hours/week)
- Remote job
- Working Hours: IST
- Monthly Salary: $540-640/month (depending on experience)
- Staring Date: ASAP
As our Social Media Manager, you will lead both the strategy and the day-to-day execution across Instagram, TikTok and Facebook. You’ll work closely with our on-site team, who capture photos and footage, and you’ll turn that raw content into cohesive storytelling that reflects the energy of the sanctuary.
- Develop a clear social media strategy aligned with Yellow Rock Sanctuary’s goals, values and audience.
- Build intentional monthly content calendars for Instagram, TikTok and Facebook.
- Plan campaigns and content themes that support brand awareness, community growth and booking conversions.
- Turn raw footage and photos from the on-site team into engaging short-form videos.
- Create and manage content for personal brand to amplify his teachings and guide new audiences toward Yellow Rock Sanctuary.
- Edit and publish short-form videos featuring Marcus (teachings, insights, reflections).
- Write calm, authentic and consistent copy that reflects the sanctuary’s tone.
- Ensure all content remains cohesive, aesthetically aligned and purpose-driven.
- Manage platform comments and messages, responding with clarity and warmth.
- Flag booking or operations inquiries to the appropriate team member.
- Engage with aligned communities, groups and potential partners to naturally expand visibility.
- Set up and manage basic paid campaigns on Meta and/or TikTok to support awareness and bookings.
- Explore opportunities for growth through thoughtful collaborations or partnerships.
- Provide regular updates on content performance and audience insights.
- A strong background in social media management and content creation , ideally with retreats, yoga centres, spiritual teachers or wellness brands
- A proven ability to turn social platforms into meaningful pathways that drive bookings, sales or engaged leads.
- Hands-on experience running effective Meta ad campaigns and a good understanding of how to use them intentionally rather than aggressively.
- A deep familiarity with TikTok and Instagram, their rhythms, trends, tools and best practices, and the intuition to use them in a way that still feels grounded and authentic.
- Solid content editing skills (video + photo) using tools like CapCut, Adobe Suite, or similar, with an eye for calming, cohesive aesthetics.
- The ability to work independently, stay organised and manage your time with ease, while keeping communication clear and reliable.
- Excellent written and verbal English communication, with a natural feel for tone and emotional nuance.
- Initial Interview (HR/Recruiter)
- Client Interview
