Social Media and Digital Marketing Specialist

Strategy & Planning

• Develop a comprehensive social media strategy and monthly content calendar aimed at driving residential sales.
• Track and report key performance metrics, including reach, engagement, leads, and conversions.
• Identify opportunities to optimize content and advertising for better results.

Content Creation & Management

• Produce engaging social media posts leveraging existing assets such as drone footage, project photos, and AI-generated visuals.
• Schedule and publish content consistently across Facebook, Instagram, and LinkedIn.
• Ensure visual and messaging consistency in line with the brand’s identity.

Ads & Campaign Management

• Manage paid campaigns on Facebook, Instagram, and potentially LinkedIn.
• Monitor ad performance, refine targeting, and adjust budgets to maximize ROI.

Lead Engagement

• Respond to social media messages and comments to nurture potential leads.
• Qualify warm leads and coordinate follow-up with the sales team.
• Maintain professional and positive communication to strengthen the brand’s reputation.

• Proven expertise in social media management/digital marketing, ideally within service-based or construction-related businesses.
• Demonstrated success running Facebook and Instagram ad campaigns focused on lead generation.
• Strong knowledge of content strategy, analytics, and performance tracking.
• Excellent written and spoken English with a neutral accent, suitable for Australian client communication.
• Proficient in tools such as Meta Business Suite, Canva, ChatGPT, and similar platforms.
• Self-motivated and organized, with the ability to manage time, priorities, and multiple projects effectively.

• Initial Interview
• Client Interview
• Offer and Onboarding