Head of Performance Marketing (Part-Time / Fractional)

We’re helping a growth-focused marketing agency find a Head of Performance Marketing (Part-Time / Fractional) to lead high-value client relationships and elevate the agency’s paid media offering.

You’ll design, refine, and oversee data-driven performance strategies across Google, LinkedIn, Meta, and emerging platforms — focusing on lead quality, scalability, and ROI. Working closely with a PPC Specialist handling execution, you’ll take ownership of strategy, client communication, and growth initiatives.

This role is ideal for a senior performance marketer who combines strategic vision with deep technical understanding — confident engaging with senior marketing leaders from global brands and shaping large-scale, multi-channel campaigns.

Part-Time: 2–3 days/week (~10–20 hours/week, with potential to scale to full-time)
Schedule: GMT/BST hours (with some overlap with early US hours preferred)
Location: Fully Remote (PH & South Africa-based candidates are preferred)
Engagement: Independent Contractor
Start Date: ASAP
Rate: $600-$1600/month (based on a 10-hour workweek, depending on level of experience)

Key Responsibilities

• Strategic Leadership

  • Develop and lead sophisticated, multi-channel paid media strategies that prioritize lead quality and conversion performance.

  • Create and test new campaign frameworks tailored to audience segments by industry or lifecycle stage.

  • Identify and scale high-performing channels beyond Google and LinkedIn to diversify traffic and acquisition sources.

  • Conduct quarterly strategic planning sessions with clients, aligning marketing performance with business outcomes.

  • Design and refine attribution frameworks for complex sales cycles.

• Client Service & Relationship Management

  • Serve as the primary strategic advisor to senior client stakeholders.

  • Lead strategy calls, present insights, and proactively identify optimization opportunities.

  • Build trusted client relationships through transparent communication and consistent value delivery.

  • Ensure clarity, confidence, and reliability in every client interaction.

• Team Leadership & Collaboration

  • Partner with the PPC Specialist to turn strategy into clear execution plans with measurable outcomes.

  • Review and refine campaign structures, briefs, and reporting to uphold high-quality standards.

  • Mentor internal team members, helping strengthen the agency’s performance marketing expertise.

• Performance & Reporting

  • Own accountability for improving lead quality and ROI while maintaining or scaling lead volume.

  • Deliver actionable monthly and quarterly reports highlighting insights and growth opportunities.

  • Track and optimize key metrics — CPL, conversion rates, CAC, and ROI.

Requirements

• 8–10+ years of experience in performance marketing, including senior-level strategy roles.

• Proven success managing £100k+/month ad budgets (ideally £150k+), with documented results.

• Strong background in Google Ads, LinkedIn Ads, Meta Ads, and other paid media channels.

• Analytical mindset with advanced understanding of campaign attribution and funnel performance.

• Excellent communication and presentation skills — able to engage confidently with C-level stakeholders.

• Experience managing high-value client relationships in agency environments.

• Proven ability to balance strategic oversight with hands-on optimization.

Nice-to-Haves

• Experience with B2B, higher education, or long sales-cycle campaigns.

• Familiarity with UK/US client accounts and international campaign delivery.

• Background in launching new paid media channels and scaling them from pilot to major revenue sources.

• Experience coaching or mentoring PPC and performance teams.

Recruitment Process

1. Initial Interview

2. Client Interview

3. Task Assessment

4. Final Interview (Client)

5. Offer & Onboarding