United States onlyBamboo Health is the leader in Real-Time Care Intelligence™ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. We are driven by our mission to empower clients to deliver seamless, high-quality and cost-effective care during pivotal moments to improve health outcomes. From coast to coast, Bamboo Health partners with all major retail pharmacy chains, 52 states and territories, 100% of the top 10 best hospitals and more than half of the country’s largest health plans to improve more than 1 billion patient encounters annually. Join us in improving lives during pivotal care moments!
We are seeking an experienced and detail-oriented Growth and Retention Marketing Specialist to drive strategic demand-generation programs targeting state government healthcare agencies. This role requires a deep understanding of government healthcare programs, healthcare technology and services, and complex sales cycles within the public sector. The ideal candidate will be a proven growth marketer with expertise in multi-channel campaign execution, lead nurturing, and pipeline acceleration. You will collaborate closely with sales, product marketing, and government affairs to generate high-quality leads, nurture key accounts, and position Bamboo Health as the preferred partner for state healthcare agencies.
What You’ll Do:
- Develop and execute integrated demand generation campaigns targeting state government healthcare agencies and their stakeholders.
- Create and optimize multi-channel marketing programs, including account-based marketing (ABM), email, paid media, webinars, content syndication, and events.
- Leverage data-driven insights to refine audience targeting, messaging, and campaign performance.
- Collaborate with sales and product marketing to align demand generation efforts with go-to-market strategies, key messaging, and sales enablement materials.
- Monitor and analyze campaign performance to optimize conversion rates, lead quality, and ROI, providing regular insights and reporting.
- Support thought leadership initiatives, including white papers, case studies, and industry event participation, to enhance Bamboo Health’s position in the state healthcare space.
- Engage with government relations and policy teams to ensure campaigns align with evolving state healthcare priorities and funding opportunities.
What Success Looks Like…
In 3 months…
- Gain a deep understanding of Bamboo Health’s solutions, key state government healthcare challenges, and the competitive landscape.
- Launch initial growth and retention campaigns targeting state agencies.
- Establish strong collaboration with sales, product marketing, and government relations teams.
- Understand key industry relationships to create meaningful partnerships
In 6 months…
- Optimize and scale growth and retention marketing programs based on data-driven insights.
- Drive consistent, high-quality engagement for state government sales teams.
- Develop targeted ABM strategies for key accounts in priority states.
In 12 months…
- Demonstrate measurable pipeline influence.
- Further Bamboo Health as a trusted partner for state government healthcare organizations.
- Innovate and refine marketing strategies based on changing policy landscapes, funding opportunities, and state healthcare priorities.
What You Need:
- 2-3 years of demand marketing experience in B2B healthcare technology, government healthcare, or public sector marketing.
- Proven expertise in growth and retention marketing, ABM, and multi-channel marketing for complex sales cycles.
- Deep understanding of state government healthcare programs, Medicaid, behavioral health initiatives, and policy-driven healthcare funding.
- Strong analytical and problem-solving skills, with a high level of judgment and creativity in designing innovative solutions.
- Ability to collaborate cross-functionally with sales, product marketing, and policy teams.
- Excellent written and verbal communication skills, with experience in content creation and messaging for public sector audiences.
- Self-motivated and highly detail-oriented, with a passion for driving measurable marketing impact.
- Demonstrated ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
- Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions with minimal distractions.
- · Willingness to travel periodically for industry events, state meetings, and company conferences.
What You Get:
- Join one of the most innovative healthcare technology companies in the country.
- Have the autonomy to build something with an enthusiastically supportive team.
- Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
- Receive competitive compensation including health, dental, vision and other benefits.
Belonging at Bamboo
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Every human being has the right to the best possible healthcare. Our Real-Time Care Intelligence™ solutions enable healthcare professionals to see and treat every individual as a whole person by providing the right information, at the right time – regardless of physical, behavioral or social barriers.
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