Marketing Manager, Events (Temporary)

Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.

Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.

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Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e-mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.

Job Description:

The Marketing Manager proactively develops and implements strategic marketing plans for industry/service practice teams in alignment with each team’s business plan. The Marketing Manager ensures strong alignment of plans and strategies with Strategy 2.0, including the relevant footholds and firm-wide industry/service line growth plans. They work closely with practice leaders, partners, marketing colleagues and others to develop plans, implement strategies, and evaluate results. They plan and implement a wide range of demand generation marketing tactics and initiatives through multi-channel digital campaigns as well as sponsorships, events, speaking engagements, thought leadership content, webinars, presentations, advertising, press releases, etc. They work closely with Marketing Strategy colleagues to determine effective sales collateral, website content and practice-specific content. This is a hands-on, proactive role in planning, managing, executing, analyzing and reporting on marketing activities.

Primary duties and responsibilities:

• Proactively develop and implement strategic marketing plans in alignment with the overall firm-wide marketing plan and respective industry, service line, or local office business plans.

• Develop and implement strategic marketing plans for assigned teams

• Define and develop marketing, communication, and brand building strategies and tactics to execute the plans

• Manage and implement a wide range of marketing activities such as digital initiatives, webinars, social media, events and sponsorships to support the strategic marketing plans.

• Collaborate closely with team members to:

• Align objectives and strategies with Strategy 2.0 including firm footholds and industry/service growth plans

• Gather and maintain relevant client lists, industry information, competitor insights, etc.

• Develop and share ideas and best practices

• Share industry insights and knowledge

• Effectively leverage firm marketing resources, planning tools and marketing automation

• Innovate, share, and implement best practices

• Research industry issues, developments, and trends

• ​Collaborate closely with Marketing Strategy colleagues to:

• Track and report marketing return on investment and marketing return on objectives of initiatives (i.e. consistently review PowerBI Dashboards, SalesForce.com, etc.)

• Determine the most effective industry-focused content and thought leadership materials, such as white papers, articles/alerts, case studies, and client testimonials​

• Manage staff, as assigned

• Provide direction and guidance to assigned staff in the performance of their roles, establishing work priorities and in achieving stated goals​

• Maintain and expand knowledge base in area of expertise

• Participate in professional organizations, independent study, etc.

• Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate

• Become acknowledged and sought out by others due to extensive, in-depth knowledge and expertise of the assigned industry/service lines​

• Perform other responsibilities as assigned

• Participate in marketing taskforces and special projects

Qualifications

• Bachelor's Degree required

• 5 - 8 years of related work experience required

• Prior marketing Bachelor’s degree in marketing, business, or related field, minimum of seven (7) years marketing experience required

• Prior marketing management experience in a professional services environment preferred.

• Excellent Microsoft Office Suite skills required and experience with Adobe Acrobat, Photoshop and/or InDesign preferred

• Must be able to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused environment. High-level verbal and written communication skills required. High attention to detail is essential

• Excellent planning and measurement skills, including experience in building integrated campaigns and leveraging thought leadership

• Strong grasp of marketing principles, including marketing automation, CRM, social media, online and native advertising, and digital marketing

• Excellent people skills, enthusiastic attitude, and ability to build relationships

• Effectively work under tight deadlines, manage projects independently, and be resourceful in addressing challenges and solving problems

• Strategic thinker with superior professionalism, judgment, and strong work ethic