VP, Commercial Data & Analytics

Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations.

Come build with us!

About the Role:

We are looking for a VP of Commercial Data and Analytics to help us accomplish our mission to become the premier digital safety organization of the world. You will play a pivotal role in empowering Aura's commercial functions (e.g., Sales, Marketing, Customer Success) with actionable data and analytics. You will bridge the gap between complex business challenges and robust data solutions by managing logic definition, overseeing implementation, and ensuring that business definitions are translated into technically sound and effective data-driven insights. This role demands a deep understanding of both commercial operations and data architecture, coupled with the ability to collaborate effectively with cross-functional teams (including commercial leaders, data engineers, data science, and functionally integrated analysts) to deliver impactful insights and reporting capabilities. You will play a key role in shaping Aura's commercial data strategy, ensuring our analytics are innovative, scalable, reliable, and drive tangible value for the business.

Day to Day:

• You will be leading and developing a team of data modelers and analysts, ensuring their success as well as the organization’s while fostering individual skill growth and professional advancement.
• This role will require hands to keyboard capabilities, acting as the primary data and analytics partner for Aura's commercial functions and senior leadership.
• You will work to understand commercial and operating data needs and translate them into robust analytical solutions and metrics built within Databricks.
• Lead the definition and documentation of key commercial metrics and business logic, ensuring clarity, consistency, and accuracy across all data outputs.
• Oversee the implementation of business logic within Aura's data platforms and business intelligence tools, collaborating closely with data engineering teams to ensure technical feasibility and efficiency.
• Act as a thought leader on the commercial analytics team, championing data-driven decision-making and identifying opportunities to leverage data for commercial growth and efficiency.
• Support the backend development of dashboards, reports, and data visualizations that provide actionable insights into commercial performance, trends, and opportunities.
• Ensure the integrity and accuracy of commercial data by establishing and monitoring data quality checks and validation processes.
• Collaborate with stakeholders across the organization to understand evolving business needs and proactively develop analytical solutions to address them.
• Provide expertise and guidance on data interpretation and the effective use of analytics to commercial teams, enabling them to make informed decisions.
• Drive the continuous improvement of commercial analytics processes, tools, and methodologies to enhance efficiency and impact.

What you bring to the table:

• 15+ years of demonstrating experience collaborating effectively with analytics, data, data science, and analytics organizations in a commercial capacity.
• A bachelor’s degree in business, economics, statistics, computer science, engineering, or a related quantitative field.
• Proven experience in management consulting is required, demonstrating an ability to structure complex problems, develop strategic solutions, and communicate effectively with executive stakeholders.
• Hands-on experience in coding (e.g., SQL, Python, R) and a strong understanding of data modeling from the business perspective, with a track record of building out analytic frameworks and modeling methods such as segmentation, LTV, and marketing mix models.
• Solid understanding of commercial business processes (e.g., sales, marketing, customer success) and the key metrics that drive performance in these areas.
• Proficiency in data visualization and business intelligence tools (e.g., Tableau, Power BI, Looker) with the ability to create compelling narratives from data.

It would be great if you also had:

• Experience working with large and complex datasets, including digital security, identity, mental health or behavioral data related to adolescents.

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $180,000-$280,000, but may vary depending on job-related knowledge, skills, experience and location.

Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome.

Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know.

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