Manager, Paid Social (International)

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

We are seeking a results-driven and performance-obsessed Manager, Paid Social (International) to join our Growth Team at AG1. This role is designed for someone with deep hands-on experience in paid media buying, optimization, and strategic testing — specifically across Meta, TikTok, and emerging social channels for international markets (outside of North America).

This role is critical to our mission of optimizing our paid social acquisition engine to scale our DTC e-commerce subscription line of business efficiently and sustainably. You’ll be at the forefront of acquiring new customers through rigorous CAC and volume goals, developing full-funnel media strategies, testing new creative and landing pages, and using data to inform every decision.

Reporting to the Vice President, Growth, you’ll partner closely with North America counterparts and will have ownership, accountability, and performance oversight on international markets — in this role, you will be equally comfortable diving into platforms, collaborating cross-functionally with global teams including the North American teams for Marketing, Data Analytics, and Growth, and distilling insights into actionable next steps for leadership.

WHAT YOU’LL DO

• Lead the planning, execution, and continuous optimization of paid media campaigns across Meta, TikTok, and emerging platforms, overseeing a monthly media investment to drive scalable growth.
• Manage and optimize channel performance, contributing to achieving customer acquisition cost (CAC) targets and new customer volume targets, ensuring alignment with broader business goals.
• Execute and contribute a data-driven A/B testing roadmap across creative, audience segmentation, placements, and landing page experiences to unlock incremental performance gains and drive innovation.
• Contribute to monthly business planning and forecasting processes, providing channel-level insights and recommendations to inform aggressive yet achievable CAC and acquisition targets.
• Partner cross-functionally with Marketing leadership, both North America counterparts and regional counterparts, to support and execute a paid media strategy, delivering high-impact concepts through structured feedback loops and performance reporting.
• Collaborate with the Growth team to strategize, implement, and optimize landing page experiments, leveraging in-house tools as needed to accelerate builds, deployment and enhance conversion performance.
• Support the development and delivery of comprehensive social media plans and help refine the forecasts that support key marketing initiatives, seasonal moments, and promotional campaigns, aligning with revenue and growth objectives.
• Work cross-functionally with the North America DIT team including Engineering and Data Analytics to ensure flawless execution and integrity of pixel implementation, event tracking, and attribution frameworks across digital platforms.
• Deliver data-driven reporting and insights through recurring and ad hoc performance updates, synthesizing quantitative results with strategic analysis that will support leadership in business decisions and growth strategy.
• Collaborate with other platform partners in the business and stay ahead of industry developments, leveraging early access opportunities and competitive intelligence to drive first-mover advantage.
• Ensure operational excellence within media platforms by overseeing campaign architecture, taxonomy, and compliance with best-in-class tracking and tagging protocols to enable clarity, scale, and performance visibility.

WHAT WE'RE LOOKING FOR

• 5+ years of experience in-house or at a top-tier agency managing performance media campaigns while held to strict customer acquisition and CAC targets in the DTC e-commerce space (ideally for a subscription business)
• Hands-on-keys experience within Meta and TikTok ad platforms responsible for end-to-end planning, execution, management, optimizing and reporting of campaigns
• Experience building out, updating and owning comprehensive annual testing roadmaps and a learning agenda for paid social channels
• Comprehensive understanding of creative from a direct response performance lens and ability to bridge the gap between media and creative teams to guide creative strategy for owned channels
• Familiarity with various attribution methodologies and experience planning and running conversion lift studies via direct with paid social vendor partners or third party measurement partner
• Process-oriented mindset to support identifying team needs and contributing to the development of efficiency workflows crossfunctionally
• Meticulous attention to detail and proven ability to effectively manage and prioritize multiple workstreams concurrently
• Excellent interpersonal, communication and organizational skills to collaborate across teams and articulate ideas effectively
• The ability to thrive in a fast-paced environment with a positive attitude always looking to improve performance
• A proactive approach to work bringing new ideas to the table rather being reactive and waiting to be told what to do
• Demonstrated interest in the broader cultural landscape across social media, spanning health and wellness, sport, social trends, etc

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is €57,000.00 - €75,000.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

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