Associate, Small Group Marketing

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

JOB TITLE: Associate, Small Group Segment Marketing

Position Summary:

Reporting to the Senior Manager of Existing Logo & Affiliate Marketing, the Existing Logo Marketing Associate will help build awareness and demand for athenahealth’s add on-services through up-sell and cross-sell opportunities to the current athenaOne client base as well as assist in supporting various affiliate marketing tactics for our network affiliate partner organizations, all in support of driving to and achieving yearly bookings targets. The Associate will write and edit copy for cross-sell campaigns, in collaboration with internal stakeholders such as Marketing and Sales to ensure the messaging is clear, engaging, and consistent with our brand and tone guidelines. They will assist in marketing campaign and strategy planning and work with the

Existing Logo & Affiliate Marketing Sr. Manager to develop programs and campaigns to drive customer interest in new services, as well as execute upon network affiliate marketing programs. They will project manage communications initiatives that involve multi-channel distribution and span many months. Strong writing skills, cross-departmental collaboration, project management skills, campaign planning and execution skills, willingness/experience in leveraging AI in their daily workstreams, keen attention to detail, and an aptitude to learn are required.

About the Team:

This team focuses on growing adoption of athenahealth’s add‑on services by creating targeted cross‑sell campaigns for existing customers and supporting marketing efforts for affiliate partners. They collaborate across departments to deliver on‑brand messaging, execute multi‑channel programs, and manage complex, long‑term communications workflows.

Essential Job Responsibilities:

• Develop and execute campaigns considering customer needs, performance, and goals. Build world-class assets that excite customers and drive their understanding of the additional value athenahealth add-on services could deliver for their independent practice.

• Identify, gather and/or manage the creation of a variety of content types – email campaigns, mobile campaigns, integrated/direct mail, sales outreach campaigns, webinars, etc. – as needed to fuel business and marketing success.

• Help define campaign targeting and follow up strategies

• Construct Salesforce activation and tactics to enable attribution and track performance

• Monitor and report out on the progress and results of campaigns using performance dashboards

• Assist the EL Sr. Manager in working across internal teams to ensure coordination and alignment with cross-sell programs, goals, and direction.

• Support broader initiatives with Sales and Customer Success to arm the teams with the context, content, and talking points they need to drive customer awareness and interest in athenahealth services.

• Aid in creating and enabling Sales with resources and content to ensure effective lead follow-up.

• Lead and assist on key segment strategic initiatives and special projects as determined by the EL Sr. Manager

Expected Education & Experience:

• Bachelor's Degree, Marketing, Business Degree Preferred

• 1-3 years of related professional experience, especially related to project management, campaign planning and execution

• Experience building sales/customer collateral, creative assets and other marketing content, especially in writing email copy, email design, landing page copy, and campaign brief creation

• Experience in one of the following industries preferred: B2B SaaS solutions (any industry), Cloud Computing (any industry), health IT, digital health, medical devices, other health-related field

  • Internal high potential groups: Marketing; Customer Success; Sales

• Experience working with sales and/or customer teams and assisting in driving programs to drive awareness and sales or satisfaction and retention preferred

• Copy-writing experience preferred, especially in B2B SaaS, health tech, healthcare or tech industry setting

• Demonstrative ability to leverage AI to support, accelerate, and optimize key workstreams in your day-to-day

• Excellent problem solving and investigative skills

• Excellent organization and time management skills, must be able to manage multiple campaign timelines simultaneously

• Top notch communication skills – ability to influence across multiple levels and organizations

• Talent for effectively interacting with sales leaders and other senior leadership

• Ability to prioritize and to multi-task in a face paced environment, manage several projects simultaneously, meet deadlines, and overcome conflicts

• Coachable mindset, willing to learn attitude, ready to roll up their sleeves do what it takes to get the job done

• Leveraging AI to support in copywriting, campaign design, campaign planning, brief creation, targeting segmentation, etc., as well as making more efficient processes using the help of AI

Expected Compensation

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.