Proposition Lead

About Aptia

Founded to shape the future of pensions, health, and insurance solutions, Aptia is a leading professional services firm dedicated to simplifying complexity for businesses and individuals. We bring together cutting-edge technology and deep industry expertise to help organisations navigate an evolving landscape with clarity and confidence.​

With a presence in the US, UK, India, and Portugal, we support over six million people and more than 1,100 clients, delivering solutions that drive efficiency, enhance financial security, and provide peace of mind.​

Our strength lies in the combination of smart technology and expert teams, ensuring that managing pensions, health, and insurance is more effective. By focusing on innovation, accessibility, and client success, we help businesses take care of their people, so they can focus on what they do best.

And we are expanding. Aptia Group is not only fueled by our investors' backing but also by our commitment to foster the growth and success of our people. At Aptia, we're investing heavily in learning and development, paving unique career paths for our colleagues.

Specialist. Responsive. Thoughtful. Our values aren't just words; they are the backbone of our business. Our team embodies our values daily, to surpass client expectations, evolve constantly and nurture genuine relationships for the long-term.

Job requirements

Aptia is seeking a commercially-minded Proposition Lead to help shape and evolve market‑leading propositions that deliver clarity, value, and meaningful impact for our clients and their customers.

In this role, you will play a pivotal strategic role in defining, developing, and enhancing the propositions that underpin Aptia’s UK pensions administration and consulting business.

You will combine insight, creativity, and commercial thinking to ensure our solutions stand out in a competitive and rapidly evolving landscape.

This is a role for someone with a talent for blending customer insight with strategic thinking and who thrives in a cross‑functional environment with a desire to impact commercial delivery.

Here’s what you’ll be doing:

• Develop compelling propositions that meet customer needs, align to business strategy, and clearly differentiate Aptia in the market.

• Own the full proposition lifecycle — from initial ideation and validation to launch and continuous improvement.

• Conduct market, customer, and competitor analysis to identify opportunities, risks, and emerging market trends.

• Collaborate across the business including Client Management, Growth/Sales, Marketing, Digital & Technology, Finance, and Operations to bring propositions to life.

• Build robust business cases with clear commercial rationale, financial modelling, and performance metrics.

• Define value propositions and messaging that resonate with target customer groups.

• Monitor proposition performance using KPIs, customer feedback, and insight to drive optimisation.

• Support go‑to‑market planning ensuring propositions are clearly positioned and effectively communicated.

• Champion customer insight by leveraging research, analytics, and behavioural data.

What we’re looking for:

• Strong commercial acumen and experience building business cases within the UK pensions landscape (admin, consulting or a combination of the two).

• A background in product, marketing, proposition development or commercial strategy — ideally in a fast‑paced or customer‑centric environment.

• Exceptional stakeholder management and the ability to influence at all levels.

• An analytical mindset with the ability to turn insight into action.

• Creative problem‑solving combined with strong strategic thinking.

• Excellent communication and storytelling skills.

• Experience in customer research or proposition testing (desirable).

If this sounds like your ideal next step, please apply with your CV.

How to apply

If you are interested in this role, then we’d love to hear from you. Please go ahead and click apply and submit your resume with appropriate contact information.

Aptia is committed to creating a diverse, inclusive and equitable work environment. At Aptia, fostering an equitable and inclusive environment for all our people to flourish is a priority. We are an equal opportunity employer and aim to attract and retain the best people without attention to age, background, disability, ethnic origin, family duties, political affiliation, race, religion, gender and sexual orientation.

If there are any reasonable adjustments we can make to the recruitment process to ensure it is accessible to you, we encourage you to reach out to us.