General Application

Antenna is at the forefront of navigating the complexities of the subscription economy, a landscape where businesses are increasingly shifting towards direct-to-consumer models. Our customers, ranging from leading media and entertainment conglomerates to emerging subscription-based services, face the challenge of understanding ever-evolving consumer behavior in a crowded marketplace. They need to know not just who their subscribers are, but why they choose to sign up, what keeps them engaged, and what causes them to churn. This is precisely where Antenna steps in. We empower these brands by providing a clear, data-driven view of the subscription universe. Our customers grapple with questions like: How is our service performing against competitors? What are the key drivers of subscriber acquisition and retention in our category? How are different consumer segments interacting with various subscription offerings and plan tiers, including the increasingly prevalent ad-supported models? Without robust, third-party measurement and analytics, making informed strategic decisions to answer these questions becomes a significant hurdle.

Antenna addresses these challenges by offering standardized metrics, competitive benchmarks, syndicated insights, and comprehensive market intelligence. We help our customers decode the nuances of subscriber behavior, enabling them to optimize their product offerings, refine their marketing strategies, and ultimately, build stronger, more resilient direct relationships with their consumers. For instance, as sports leagues and entertainment providers transition their content to streaming platforms, they require a deep understanding of how consumers are responding to these new models, such as NFL+'s in-house offering or NFL Sunday Ticket's move to YouTube. Antenna provides the critical data and analysis to track these shifts. Similarly, with the proliferation of ad-supported subscription tiers, companies need to understand consumer adoption patterns and preferences across different services. Our insights help businesses navigate this evolving landscape, identify opportunities for growth, and make data-backed decisions that inspire, entertain, and empower their own customers. We believe that in the dynamic subscription economy, access to reliable, independent data is not just an advantage, but a necessity for survival and success.