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air up GmbHAG

Instagram Creator (12 months contract)

air up® offers a unique hydration experience by infusing water with natural flavors through scent, promoting healthier choices without sugars or additives.

air up GmbH

Employee count: 201-500

Germany only

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Be extraordinary - Excite the ordinary!

Our vision is to make a healthy and sustainable lifestyle the most attractive choice. So we defy: the status quo, misleading product, and nonsense rules! We truly believe in the power of ideas and are thirsty to realize the ones that could have impact. We're an eclectic bunch of creative minds, experts, builders, and improvers. Our perspectives, cultures, backgrounds, dreams, skills, and life paths may have nothing in common, but we gather behind a vision and sail together towards our ambitious goals.


Are you looking to take on a new challenge? Let's talk.

You know the language of Instagram: Reels, Stories, carousels, the subtle art of “stop the scroll.” You bring your own energy on camera and know how to make people feel something in under 10 seconds. Furthermore, you are available for the next 12 months.

***This role is ideally located in Munich***

Your responsibilities

  • Plan and create Reels, Stories stills that actually hit, from idea to final cut.
  • Design visuals and carousels in Canva or similar tools to keep our feed fresh.
  • Be part of the brand face, show up on camera, bring your vibe.
  • Develop formats that fit the air up world.
  • Spot trends before they trend: visuals, concepts.
  • Team up with Social, Creative, Brand, PR Creator teams.

This is you

  • You have been a creator yourself for some time now. (+2 years of creating content on social)
  • You can shoot, cut, design, and post, Canva, CapCut, Premiere Pro, FIGMA… you know the tools.
  • You’ve got taste: design, aesthetic, story — you know what looks good.
  • Comfortable in front of the lens and fluent in English.
  • You like owning projects, but you also love a good team brainstorm.
  • You live and breathe culture.
  • You know what makes a Post saveable.
The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.

But what’s in for you?

🏖 30 days of vacation

🏷 discount on our products

💰 employer-funded pension location related insurances (may vary per country)

🏡 purpose built office in MUC

📈 personal development

🎉 regular team events

🏁 start-up spirit

🌍 workation options (availability may differ by role)


air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.

About the job

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Posted on

Job type

Full Time

Experience level

Entry-level

Location requirements

Hiring timezones

Germany +/- 0 hours

About air up GmbH

Learn more about air up GmbH and their company culture.

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At air up®, we believe life is meant to be lived to the fullest, and our potential should be fully explored. Yet, modern life’s daily grind is hardly designed for humans. It induces stress, doom-scrolling, sugar rushes, and endless hours on the couch. We become less energized, less creative, and less happy. Neglecting our health, we eventually miss out on life’s excitement. Air Up is here because change is long overdue—starting with a simple, yet bold, idea.

Our mission is clear: Healthy should be simple. Saying yes to water should not be a tough sip. We all know what’s good for us—it’s simple: good sleep, plenty of water, healthy food, regular exercise, and lots of love! However, we know that doing the healthy stuff is hard with stress, convenience, and temptations. We don’t take advantage of our weak spots. Instead, we bring you back to the simple things that are truly good for you—using your cravings as a tool for change. Pure water and natural flavor are at our core. We promise never to use addictive sugars or unhealthy ingredients. By combining science and creativity, we make the healthy stuff more enjoyable, transforming hydration into an experience. Discover playful, natural flavors delivered through pure water—nothing hidden, no fake ingredients. Join us in revolutionizing hydration, because drinking more water should feel natural and effortless.

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air up GmbH

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air up GmbH hiring Instagram Creator (12 months contract) • Remote (Work from Home) | Himalayas