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Addi is a fintech company that offers innovative digital payment solutions aimed at providing users with a seamless shopping experience. The company is especially focused on simplifying the purchase process by allowing customers to make payments in installments without the traditional hassle associated with credit cards. With the help of Addi's services, users can shop from over 17,000 partner brands across various sectors, including electronics, fashion, home goods, and health and beauty. Customers can enjoy a range of products while managing their expenditures flexibly, thereby enhancing their purchasing power.

Founded with the mission of making shopping easier, Addi provides a mobile app that simplifies how customers access their credit limit, track their payments, and stay informed about discounts and promotions. The app allows for quick approval of purchases, where users only need their identification and a WhatsApp account to get started. Furthermore, Addi caters to both consumers looking for better payment flexibility and merchants seeking to increase their sales through improved customer purchasing experiences. With over 2.7 million buyers currently using Addi's services, the platform is dedicated to shaping the future of online shopping and credit.