Sr. Director, Growth Initiatives

Join ABC Fitness and become part of a culturethat’s as ambitious as it is authentic.Let’stransform the future of fitness—together!

Our Values

Best Life

We believegreat workbegins with great people.That’swhy our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, andprofessional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one,you’llbe part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

Position Summary:

We are seeking a highly strategic and deeply operational leader toserve as our Senior Director, Growth Initiatives.This role willbe responsible forpartnering across the business toidentifyingnew revenue opportunities,validatingtheir value with customers, and operationalizing them into scalable business outcomes.

This executive will help shape how we expand, innovate, and diversify our revenue streams. They will own the creation of a disciplined process for evaluating growth concepts, building compelling business cases, and bringing selected initiatives to market with precision. Their work will directly influence the future trajectory of the company.

WHAT YOU’LL DO:

• Partner across the business to develop a structured, data-driven approach for uncovering new growth opportunities across products, markets, segments, and partnerships.

• Develop the operating rhythm that supports high-value, sustainable partnerships that drive top-line revenue growth.

• Facilitate cross-functional alignment, ensuring all operational, technical, financial, and customer implications are fully understood.

• Translate strategy into execution by buildingoperatingplans, defining success metrics, and guiding initiatives from concept through launch.

• Identifyemerging trends, customer pain points, and competitive dynamics that unlock new value creation.

• Work across the business on the development of rigorous business cases, including market sizing, strategic rationale, financial modeling, and customer validation.

• Ensure initiatives are executed on time, on budget, and in a way that drives measurable top-line impact.

• Establish scalable frameworks tomonitor,optimize, and expand successful initiatives.

• Serve as a trusted partner to leaders across Product, Sales, Marketing, Finance, Customer Success, and Operations.

WHAT YOU’LL NEED:

• 10–15 years of experience in SaaS or technology-driven environments, with at least 5+ years in a senior strategy, growth, or operations leadership role

• Bachelor’s degree in Business Administration, Strategy, Economics, or a related field

• Proven experience leading cross-functional growth programs (e.g., go-to-market expansion, partnerships, or new business model launches)

• Track recordof driving revenue diversification or scaling new initiatives from concept to market

• Experience in building and managing business cases, including market sizing, ROI analysis, and customer validation

• Exposure to strategic partnerships, corporate development, or innovation/venture-building is a plus

• Strong strategic thinking with the ability to translate insights into actionable growth plans

• Operational excellence — able to create repeatable processes and scalable frameworks

• Deep financial acumen (P&L understanding, forecasting, modeling)

• Ability to lead cross-functional teams and influence without direct authority

• Strong customer-centric mindset — skilled in validating concepts with market feedback

• Analytical and data-driven, with comfort using quantitative and qualitative insights to prioritize opportunities

• Excellent executive communication skills — both written and verbal

• Proven success partnering with senior executives across multiple functions

• Strong ability tofacilitatealignment between Product, Sales, Marketing, and Operations teams

WHAT’S IN IT FOR YOU:

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset

• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!

• Days of Disconnect– once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam

• Parental &PawternityLeave – we offer leave for when your family grows by two feet or four paws!

• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement

• Medical/Dental/Vision coverage

• EAP – we getyouhelp when you need it. Period.

• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16

• And more! – so many benefits wecouldn’teven fit them all here!

Please note that the salary information shown below is a general guideline only and based on employees inUSAand may be different in other countries.Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations.Our pay range for USA based candidates for this position is $165,000-- $185,000USD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible foradditionalforms of compensation such as bonuses and commissions.

At ABC Fitness, wedon’tjust build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if youdon’tmeet every requirement.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:  
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusionisn’tjust the right thing to do—it’sa business imperative. Learn more at abcfitness.com.

About ABC Fitness  

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches,40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.