Sales Enablement Manager

About the Role

Abacus Insights is looking for a Sales Enablement Manager to build and scale a consistent high-quality enablement program that empowers Sales, Business Development, and Growth teams to consistently position, differentiate, and communicate the value of Abacus’ solutions.

This role sits within the Product Marketing team and partners across Product Marketing and Sales to support consistent enablement delivery. You’ll translate product marketing materials into clear, field‑ready talk tracks and sales assets that resonate with complex healthcare buying committees. By driving message clarity and consistency, you’ll increase confidence in complex solution conversations, strengthen field readiness, and ensure teams are fully equipped at every stage of the buyer journey.

You’ll also play an integral role in supporting alignment between Product Marketing and Sales while contributing to a scalable enablement foundation that supports consistent and aligned go-to-market execution across key solutions including Payment Integrity, Total Cost of Care, Interoperability, HEDIS/Stars, and Risk Adjustment

If you thrive in fast‑paced environments, enjoy turning complexity into clarity, and take pride in enabling sales teams to win, this role is for you!

Your day to day

You’ll work collaboratively across teams to maximize the impact of product marketing through scalable, high‑quality enablement.

Enablement Strategy & Programs

• Own the sales enablement roadmap aligned to GTM priorities and product launches.
• Design onboarding and continuous training programs for Sales and BD teams.
• Establish a structured enablement cadence (regular releases, certifications, teach‑backs).
• Create and manage processes for content updates, version control, and governance.

Messaging & Positioning in Action

• Translate product marketing strategy into sales‑ready talk tracks, decks, and objection‑handling tools.
• Ensure consistent application of positioning, personas, and value narratives across all sales‑facing materials.
• Own the end‑to‑end development of presentation‑ready enablement assets with strong narrative flow and visual clarity.

Content & Asset Development

• Working from established product marketing strategy, positioning, and messaging, you will develop and maintain field-ready sales enablement materials including:
• Core pitch decks
• One‑pagers and solution briefs
• Competitive battlecards
• Discovery guides
• ROI frameworks’
• Event and conference support materials including booth collateral, leave-behinds, and presentation assets
• Webinar deck support and presentation assets
• Maintain a centralized enablement repository with clear standards.
• Apply strong judgment around information hierarchy and storytelling to ensure materials are clear, structured, and support consistent messaging in the field.

Sales Training & Field Readiness

• Facilitate engaging, modular 30‑minute training sessions with reinforcement exercises.
• Run role‑plays and teach‑backs to validate message adoption.
• Prepare the field for major launches, strategic initiatives, and RFPs.
• Support key initiatives and opportunities with targeted enablement
• Facilitate product overview sessions for new Sales Team members as part of onboarding

Cross‑Functional Partnership

• Work closely with Sales Leadership to identify skill gaps and areas impacting sales effectiveness
• Channel field feedback back to Product Marketing to inform messaging and strategy

Measurement & Continuous Improvement

• Define and track enablement KPIs such as:
• Training completion
• Win/loss insights
• Asset utilization
• Own the ongoing maintenance of all sales enablement collateral, ensuring materials reflect current positioning, messaging, and product updates
• Establish and manage a structured process for version control, archiving outdated assets, and communicating updates to the sales team.
• Use data and feedback to continuously refine enablement programs and messaging effectiveness

What You Bring to the Team

• Minimum 3 years of experience in Sales Enablement, Product Marketing, or GTM roles within B2B SaaS.
• Hands‑on experience marketing U.S. healthcare technology or data solutions, with strong understanding of payer and healthcare ecosystem dynamics.
• Understanding of complex, long sales cycles and multi‑stakeholder buying committees, including executive, technical, and economic buyers.
• Proven ability to translate product and GTM strategy into clear, compelling executive‑level narratives and differentiated value stories.
• Strong strategic thinking skills—able to synthesize market insights, product strategy, and customer needs into core sales enablement frameworks.
• Demonstrated excellence in building sales‑ready materials, including pitch decks, talk tracks, objection handling, and presentation assets that drive clarity and consistent execution.
• Exceptional presentation, storytelling, and visual communication skills, with a high bar for clarity, structure, and message discipline.
• Strong facilitation skills and executive presence, comfortable leading live training, role‑plays, and teach‑backs with senior sales audiences.
• Comfort owning both content development and presentation execution in a high‑growth, resource‑constrained environment—hands‑on and outcomes‑driven.

What we would love to see, but not required

• Experience marketing to U.S. healthcare payers across data driven solutions such as Payment Integrity, Interoperability, Total Cost of Care, Quality, and Risk adjustment is a plus.
• Background in high‑growth or scaling organizations.
• Comfort operating in cross‑functional, matrixed environments.

Compensation: Compensation for this role is based on experience, skills, and location, and includes base salary plus eligibility for performance bonuses and equity grants.

What you’ll get in return:

• Unlimited paid time off – recharge when you need it
• Work from anywhere – flexibility to fit your life
• Comprehensive health coverage – multiple plan options to choose from
• Equity for every employee – share in our success
• Growth-focused environment – your development matters here
• Home office setup allowance – one-time support to get you started
• Monthly cell phone allowance – stay connected with ease#LI-SB1 #