Marketing Communications Specialist

This is a remote role

About AAPC

AAPC is a leading organization in the healthcare industry, dedicated to providing top-tier education, certification, and resources for healthcare professionals. We foster a culture of humility, support, drive, transparency, and innovation—values that guide everything we do.

Location: Remote, with preference for candidates based in the Salt Lake City, Utah area. Occasional in-person attendance at company events and on-site projects will be expected.

Position Summary

We are seeking a proactive, organized, and creative Marketing Communications Specialist to support day-to-day marketing communications efforts across social media, content development, community engagement, and brand reputation. This role will help manage the execution of our social media strategy, coordinate content with internal stakeholders, support community and reputation management efforts, and assist in the creation of written and visual content.
The ideal candidate is a strong communicator who is detail-oriented, collaborative, and comfortable juggling multiple projects at once. This person should be equally comfortable scheduling social posts, editing short-form videos, writing polished copy, and working cross-functionally with product marketers and other departments to bring content ideas to life.

Key Responsibilities

• Help manage the social media content calendar, including planning, organization, and day-to-day upkeep
• Schedule and publish social media posts across platforms according to approved content plans
• Coordinate with product marketing and internal departments to gather content needs, project updates, campaign details, and promotional opportunities
• Assist in developing social media copy, captions, post variations, and supporting written content that aligns with brand voice and campaign goals
• Support community management by monitoring comments, messages, tags, and conversations across social platforms
• Help identify, escalate, and respond appropriately to reputation management issues, audience concerns, and community questions
• Assist in tracking content deadlines, deliverables, and approvals to ensure smooth execution of communications projects
• Edit short-form videos and social media content for use across digital channels
• Create basic graphics and visual assets for social media, promotional needs, and internal marketing support
• Draft and edit written materials such as press releases, social captions, promotional copy, blog support content, and other marketing communications as needed
• Help maintain brand consistency across messaging, visuals, and public-facing communications
• Collaborate with team members to support campaigns, launches, events, and communication initiatives
• Stay current on social media trends, content formats, and audience engagement best practices

• Bachelor’s degree in marketing, communications, public relations, journalism, or a related field, or equivalent professional experience
• 2+ years of experience in marketing, communications, social media, public relations, or content creation
• Strong writing, editing, and proofreading skills
• Experience managing or supporting social media calendars and publishing workflows
• Familiarity with social media platforms and platform best practices
• Experience coordinating with multiple stakeholders and managing deadlines across projects
• Basic video editing experience for social or digital content
• Basic graphic design skills and familiarity with design tools such as Canva and/or Adobe Creative Suite
• Ability to communicate professionally and effectively with internal teams and external audiences
• Strong organizational skills and close attention to detail
• Ability to work independently while also collaborating well with a team

• Experience with community management or online reputation management
• Experience writing press releases or supporting public relations efforts
• Familiarity with social media scheduling and analytics tools
• Experience working in a brand, agency, association, healthcare, education, or professional services environment
• Working knowledge of short-form video trends and content optimization for social platforms

• Social media content is organized, scheduled, and published on time
• Internal teams feel supported and communication projects move smoothly
• Community interactions are handled professionally and consistently
• Content is on-brand, polished, and aligned with strategic priorities
• The marketing communications team is able to operate more efficiently because of strong executional support

What We Offer

• Competitive compensation commensurate with experience
• Comprehensive benefits package including medical, dental and vision insurance
• Health Savings Account
• Generous PTO and Holiday Pay
• 401(k) retirement plan

AAPC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices based on race, sex, age, disability, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above-listed items.

We are an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin, or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above-listed items.