1SP Agency

1SP Agency is a global marketing agency established in the spring of 2023, with a specialized focus on the consumer electronics, gaming, and technology sectors. The agency was co-founded by Torsten Oppermann and Markus Oeller, who both serve as Co-CEOs, to create an international 'Superagency'. The name '1SP' signifies 'One Shared Passion,' reflecting the team's dedication to these dynamic industries. The company supports leading brands by developing and executing impactful marketing campaigns that span the entire customer journey, aiming to drive sales and foster brand loyalty. With a workforce of over 350 experts fluent in 29 languages, 1SP Agency offers a comprehensive suite of services tailored to the specific needs of its world-class clientele. The agency's core competencies are structured around three key pillars: Awareness, Sales, and Tech, ensuring a holistic approach to brand staging and market positioning.

The agency's service portfolio is extensive, encompassing brand strategy, public relations, social media management, influencer and content creator marketing, and event marketing. 1SP Agency operates through a collective of specialized entities, including MSM.digital, FLZR, INSIGHT, Studio CO2, and Renaissance PR, which allows for a diverse and expert talent pool. This structure enables the agency to deliver tailored solutions, from creative services for etail and physical retail to in-store ambassador management and specialized gaming PR. The company has a significant European presence with strategic offices in major hubs such as Hamburg, Berlin, London, Lübeck, Stockholm, Munich, and Farnham (UK), and also manages remote teams in North America, North Macedonia, and India. This global reach allows 1SP Agency to execute campaigns across various regions and languages, leveraging deep market expertise to achieve international success for its clients. The agency has demonstrated its impact by working on eight of the ten bestselling video games in 2023.