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A Video Production Assistant is the backbone of any video project, ensuring smooth operations from pre-production to post-production. You'll gain invaluable hands-on experience across various aspects of filmmaking, from setting up equipment and managing logistics to assisting on set and organizing footage. This role offers an exciting entry point into the dynamic world of video, perfect for those eager to learn and contribute directly to creative projects. It's a stepping stone to specialized roles like editor, cinematographer, or director, and you'll build essential industry connections.
$55,000 USD
(U.S. national median for Film and Video Editors and Camera Operators, U.S. Bureau of Labor Statistics, May 2023. Note: PA salaries typically start lower)
Range: $35k - $70k+ USD (Range varies significantly by experience, location, and project type)
9%
as fast as average (U.S. Bureau of Labor Statistics, 2022-2032)
≈11,800
openings annually (U.S. Bureau of Labor Statistics, 2022-2032)
High school diploma or equivalent, though many have a Bachelor's degree in film, media, or communications. Industry certifications and practical experience are highly valued.
A Video Production Assistant (PA) provides essential support across all phases of video production, from pre-production planning and on-set assistance to post-production organization. This role ensures that the creative and technical teams have the necessary resources and logistical backing to execute projects efficiently. They act as the backbone of a production, handling a wide array of practical tasks that keep a shoot running smoothly.
Unlike a dedicated Camera Assistant who focuses solely on camera operation and maintenance, or a Production Coordinator who handles higher-level logistical planning, the Video Production Assistant performs a broad range of duties. They are the entry point into the film and video industry, gaining hands-on experience with equipment, set etiquette, and workflow, making them indispensable for any successful video project.
Video Production Assistants typically work in dynamic environments, often combining studio settings with diverse on-location shoots, which can range from corporate offices to outdoor public spaces. The work schedule is often irregular, with long hours, early mornings, and late nights common, especially during active production phases. Travel is frequently required, sometimes for extended periods, depending on the project's scope and locations. The pace is fast and demanding, requiring quick thinking and adaptability. Collaboration is central to the role, working closely with directors, producers, camera operators, and talent as part of a tight-knit production crew.
Video Production Assistants primarily use a range of professional video and audio equipment. This includes various digital cinema cameras (e.g., Blackmagic, Sony, Canon), DSLR/mirrorless cameras, and their associated lenses. They handle lighting kits, such as LED panels, softboxes, and reflectors, along with stands and grip equipment. For audio, they work with boom microphones, lavalier mics, portable recorders (e.g., Zoom, Tascam), and mixing boards. Software tools often include media management platforms, basic editing suites like Adobe Premiere Pro or DaVinci Resolve for logging and file preparation, and communication apps like Slack or Microsoft Teams for team coordination.
A Video Production Assistant (VPA) plays a crucial support role in the creation of video content, spanning from pre-production through post-production. Their qualifications prioritize practical experience and a strong foundational understanding of the production workflow over advanced theoretical knowledge. Entry-level VPAs often secure roles through internships, volunteer work, or by demonstrating a strong portfolio of self-produced projects.
Requirements for a VPA vary significantly based on the production type, company size, and geographic location. For instance, a VPA at a large broadcast network may focus heavily on studio operations and equipment management, while one at a small marketing agency might handle a broader range of tasks, including basic editing or graphic support. Feature film productions often demand specialized knowledge of set etiquette and union regulations, contrasting with corporate video roles that emphasize client communication and brand guidelines. Certifications like OSHA 10-Hour for film sets or specific equipment training can provide a competitive edge.
The skill landscape for VPAs is evolving with the rapid adoption of new technologies and remote workflows. Familiarity with cloud-based collaboration tools and virtual production environments is becoming increasingly valuable. While formal education provides a structured learning path, many successful VPAs build their careers through hands-on experience, online courses, and continuous self-learning. Prioritizing versatility, a strong work ethic, and a willingness to learn on the job are often more critical than a specific degree for this role.
Entering the video production assistant role offers various pathways, differing significantly based on your starting point and career goals. For complete beginners, dedicating 6-12 months to foundational skill acquisition and project work is a realistic timeline. Career changers with transferable skills might transition within 3-6 months, especially if they already possess strong organizational or communication abilities.
Traditional entry often involves film school degrees, but many successful production assistants come from non-traditional backgrounds, including self-taught individuals or those with experience in related creative fields. Geographic location plays a crucial role; major production hubs like Los Angeles, New York, or Atlanta offer more entry-level opportunities than smaller markets. Networking and hands-on experience are often prioritized over formal degrees in this field, especially for freelance work.
Misconceptions include believing that high-end equipment is necessary for early projects or that only large studios hire. Many opportunities exist with smaller production companies, marketing agencies, or corporate in-house teams. Building a practical portfolio and demonstrating reliability are paramount, as the hiring landscape values proven ability and a strong work ethic more than academic credentials alone.
Becoming a Video Production Assistant (PA) involves a blend of practical skills and industry knowledge, often acquired through diverse educational paths. Formal degree programs, like a Bachelor's in Film or Media Production, typically take four years and can cost anywhere from $40,000 to over $100,000. These programs offer a theoretical foundation, historical context, and hands-on experience with equipment, often culminating in student film projects. However, they are not strictly necessary for entry-level PA roles. Many successful PAs start with alternative learning paths.
Shorter, intensive workshops or certificate programs, often offered by film schools or community colleges, can range from a few weeks to several months and cost $2,000 to $10,000. These focus on practical skills like set etiquette, equipment handling, and production workflows. Online courses and self-study, using platforms like Coursera or YouTube tutorials, offer the most flexible and cost-effective entry, potentially costing under $500 for foundational knowledge. Self-study typically takes 6-18 months to build a basic understanding. Employers often value practical experience and a strong work ethic more than a specific degree for PA roles. This means networking, volunteering on student films, or taking unpaid internships are crucial for building a resume.
Continuous learning is essential in this evolving field. PAs often learn on the job, observing and assisting more experienced crew members. Specialization, such as focusing on post-production or specific camera systems, may require additional targeted training. For PAs, understanding set protocols, safety, and basic equipment operation is more important than deep theoretical knowledge. Industry perception prioritizes demonstrated reliability and a willingness to learn. While a degree might open doors to larger production companies, many independent and smaller productions prioritize practical skills gained through internships or entry-level roles. Investing in a quick, practical course coupled with aggressive networking often yields a better return for aspiring PAs than a lengthy, expensive degree.
Compensation for a Video Production Assistant varies significantly based on several key factors. Geographic location plays a crucial role; major media hubs like Los Angeles, New York, and Atlanta offer higher pay due to concentrated industry presence and higher cost of living. Conversely, smaller markets or regions with less media infrastructure typically present lower salary ranges. International markets also show distinct variations, though the figures provided here are benchmarked against USD.
Experience, specialization, and the specific skill set of a Video Production Assistant directly impact earning potential. Entry-level roles focus on foundational support, while those with a few years of experience and specialized skills—such as advanced editing, motion graphics, or specific camera operation—can command higher rates. Performance and a proven track record of efficient, high-quality work also provide leverage for salary negotiation.
Total compensation extends beyond base salary. Many roles include overtime pay, especially given the often irregular hours in production. Freelance Video Production Assistants negotiate project-based rates, which can include equipment rentals or per diem. Larger production companies or studios may offer benefits packages, including health insurance, retirement contributions, and paid time off. Professional development allowances for learning new software or techniques can also be part of the package.
Industry-specific trends, such as the growth of streaming content and corporate video, drive demand and influence salary growth. Company size also matters; larger production houses or in-house corporate media departments may offer more structured compensation and benefits than smaller independent studios. Remote work, while less common for on-set roles, can open up opportunities for post-production focused Video Production Assistants, potentially impacting geographic arbitrage.
| Level | US Median | US Average |
|---|---|---|
| Junior Video Production Assistant | $35k USD | $38k USD |
| Video Production Assistant | $42k USD | $45k USD |
| Senior Video Production Assistant | $52k USD | $55k USD |
| Video Production Coordinator | $58k USD | $62k USD |
| Video Production Manager | $72k USD | $78k USD |
The job market for Video Production Assistants is experiencing steady demand, driven by the continuous growth of digital content across various platforms. The proliferation of streaming services, corporate video needs, and online advertising fuels a constant need for content creation. This creates opportunities for entry-level professionals to gain essential experience in a dynamic field. The Bureau of Labor Statistics projects employment for film and video editors and camera operators, a broader category that includes this role, to grow 12% from 2022 to 2032, much faster than the average for all occupations. This translates to roughly 14,700 new jobs.
Emerging opportunities within this role include specialized areas like virtual production, 360-degree video, and interactive content. Video Production Assistants who develop skills in these niche areas, or in data asset management for large media libraries, will find themselves in higher demand. The supply of new graduates entering the field remains strong, making networking and demonstrating diverse technical skills crucial for securing positions.
While automation and AI are impacting various industries, the hands-on, problem-solving nature of on-set video production makes it relatively resilient. AI might assist with mundane tasks like logging footage, but human creativity and adaptability remain indispensable for the core functions of a Video Production Assistant. Economic resilience for this role is moderate; while large-scale film and TV productions can be cyclical, the constant need for corporate, educational, and social media content provides a more stable baseline.
Geographic hotspots for Video Production Assistants include traditional media centers like Los Angeles, New York, and Atlanta, alongside growing markets in Austin, Toronto, and Vancouver. Remote work is limited for on-set tasks but is more feasible for post-production support. Continuous learning, especially in new camera technologies, editing software, and digital asset management, is essential for career longevity and advancement in this evolving landscape.
Career progression for a Video Production Assistant typically begins with foundational support roles, gradually building towards more specialized and leadership positions. Professionals can advance through individual contributor (IC) tracks, focusing on technical mastery and creative execution, or transition into management tracks, overseeing projects and teams. The path often involves a blend of on-set experience, post-production skills, and client management.
Advancement speed depends on performance, the ability to quickly master new technologies, and a willingness to take on diverse responsibilities. Company size and industry also play a significant role; a large corporate media department might offer more structured advancement, while a small agency could provide rapid exposure to varied tasks. Lateral moves into specialized areas like cinematography, editing, or motion graphics are common, allowing individuals to pivot based on their developing interests and strengths.
Networking within the production community, securing mentorship from experienced professionals, and building a strong portfolio are crucial for career growth. Continuous learning, especially in emerging production technologies and software, is essential. Key milestones include successfully leading a small production, managing a complex post-production workflow, or achieving recognition for creative contributions on major projects. Some professionals eventually transition into freelance consulting, establishing their own production companies, or moving into roles like creative director or broadcast producer.
Provides essential support for video shoots and post-production tasks. Responsibilities include setting up and breaking down equipment, organizing gear, assisting with lighting and audio, and running errands. Works under direct supervision, following instructions meticulously to ensure smooth operations. Impact is primarily on logistical efficiency and on-set readiness.
Develop foundational knowledge of production workflows, equipment setup, and on-set etiquette. Master basic camera operation, lighting principles, and audio recording. Focus on organizational skills, time management, and effective communication with crew members. Learn to anticipate needs and proactively assist senior staff.
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View examplesA Video Production Assistant (VPA) supports various aspects of video creation across diverse international markets. This role involves assisting with pre-production, on-set operations, and post-production tasks. Global demand for content drives opportunities in film, television, corporate media, and digital platforms. Cultural nuances and local regulations, like filming permits, directly impact international production workflows. Many VPAs seek international experience to gain exposure to different production styles and expand their professional networks. While no single global certification exists, a strong portfolio and adaptable skillset are universally valued.
Salaries for Video Production Assistants vary significantly worldwide, reflecting local market conditions and cost of living. In North America, particularly the United States, a VPA typically earns between $30,000 and $45,000 USD annually. Canadian salaries are comparable, often ranging from $28,000 to $40,000 USD. These figures may increase with union membership or specific project-based rates. In Europe, a VPA in the UK might earn £20,000-£28,000 (approx. $25,000-$35,000 USD), while in Germany or France, salaries range from €22,000-€30,000 (approx. $24,000-$33,000 USD). Southern European countries generally offer lower compensation.
Asia-Pacific markets present diverse ranges. In Australia, VPAs can expect AUD 40,000-55,000 (approx. $26,000-$36,000 USD). Japan and South Korea offer similar ranges, often with higher purchasing power due to strong local currencies. Latin American countries, such as Brazil or Mexico, typically show lower nominal salaries, ranging from $10,000-$20,000 USD, though local purchasing power can make these livable. Cost of living adjustments are critical; a lower salary in a country with affordable housing and transportation can provide a similar quality of life to a higher salary in an expensive city.
International salary structures also differ in benefits. North American roles often include health insurance and retirement plans, while European positions typically integrate social security, generous vacation, and public healthcare. Tax implications vary widely; countries like Germany and France have higher income tax rates than, for example, the UAE, which has no income tax. Experience and specialized skills, such as proficiency with specific camera equipment or editing software, can elevate compensation across all regions.
International remote work for a Video Production Assistant is less common due to the hands-on nature of the role. However, certain aspects, like pre-production research, scheduling, or post-production organization, can be performed remotely. The industry trend leans towards hybrid models for production teams, not fully remote. Legal and tax implications of working across borders for a VPA can be complex; companies must navigate different employment laws and tax obligations.
Time zone differences pose challenges for real-time collaboration with on-set teams. Digital nomad visas are emerging in countries like Portugal or Spain, offering pathways for creative professionals, but VPAs must find roles that genuinely support remote execution. Few companies hire VPAs globally for fully remote positions, as on-site presence is usually essential. Remote VPA work might involve managing digital assets, coordinating remote interviews, or assisting with virtual events. Reliable high-speed internet and a dedicated workspace are critical for any remote VPA.
Working as a Video Production Assistant internationally often requires specific work visas. Common categories include skilled worker visas, particularly in countries with established film industries like the UK (Creative Worker visa) or Canada (Temporary Foreign Worker Program). Many opportunities also arise through intra-company transfers if a large production company has international offices. Popular destination countries for VPAs include the United States (O-1 visa for extraordinary ability, though difficult for assistants), Canada, the UK, Australia, and parts of Europe, especially Germany and France.
Education credential recognition is generally less stringent for VPA roles compared to licensed professions, but a portfolio demonstrating practical experience is crucial. Some countries may require proof of funds or a valid job offer from a local employer. Visa timelines vary significantly, from a few weeks for short-term projects to several months for long-term work permits. Language requirements are essential in non-English speaking countries, often requiring proficiency tests. Pathways to permanent residency usually involve continuous employment and integration into the local society. Practical considerations include ensuring the visa allows for the specific type of work and understanding dependent visa options for family members.
Understanding current market conditions is crucial for any aspiring Video Production Assistant. The landscape has evolved significantly since 2023, shaped by post-pandemic shifts in media consumption and the rapid ascent of AI technologies.
Broader economic factors directly influence production budgets, impacting the volume and scope of available projects. Market realities for Video Production Assistants vary considerably by experience level; entry-level roles face different challenges than those for experienced professionals. Geographic location and company size also play a significant role, with major media hubs offering more opportunities than smaller markets. This analysis provides an honest assessment to help navigate these complexities.
Entry-level saturation remains high for Video Production Assistants, intensified by the accessibility of consumer-grade production equipment. Many aspiring professionals enter the field with basic skills, creating intense competition for limited junior roles. Economic pressures on media budgets often lead companies to seek multi-talented individuals rather than dedicated PAs, expecting a broader skill set for the same compensation. Project-based work often brings income instability and the need for constant networking.
Despite challenges, growth areas exist for Video Production Assistants. Strong demand comes from digital marketing agencies and in-house corporate content teams, especially those focused on social media video, e-learning, and internal communications. These sectors prioritize consistent content output, creating steady work.
Emerging opportunities lie in specializing in specific niches like live streaming support, virtual production assistance, or becoming proficient in AI-driven pre-visualization tools. PAs who proactively learn basic motion graphics, sound design, or even simple drone operation gain a significant competitive edge. Underserved markets outside major media cities might offer less competition for local production support.
Professionals who can manage complex digital workflows, understand metadata, and troubleshoot basic technical issues are highly valued. Market corrections can create opportunities for PAs to join leaner, more agile production teams that value versatile skill sets. Focusing on specific industries, like healthcare or tech, that consistently produce video content can also provide more stable career paths.
The market for Video Production Assistants in 2025 shows a bifurcated trend. Demand persists within corporate in-house media teams and digital marketing agencies, driven by the continuous need for video content across all platforms. However, traditional broadcast and film production houses are often streamlining, impacting entry-level roles as technology automates some logistical tasks.
Generative AI tools are starting to influence pre-production and post-production workflows, making some tasks traditionally handled by PAs more efficient. This shifts employer expectations towards PAs who can quickly adapt to new software, manage digital assets, and understand basic AI integration. Companies now prioritize PAs with a foundational understanding of editing software and digital asset management over solely logistical support. The ability to operate a camera or handle basic audio recording is also becoming a standard expectation for this role.
Salary growth remains modest at the entry level due to high competition and the project-based nature of much of the work. Larger metropolitan areas like Los Angeles, New York, and Atlanta still concentrate the most opportunities, though remote work for purely organizational or research-based PA tasks is slowly emerging. However, most PA roles require on-set physical presence. The demand also peaks around major industry events or during Q4 for corporate year-end content, showing some cyclical patterns.
The field of video production is undergoing rapid transformation, driven by advancements in technology and evolving audience consumption habits. New specialization opportunities emerge as tools become more sophisticated and content demands diversify. Understanding these shifts helps professionals position themselves strategically for future roles.
Early positioning in emerging areas often leads to significant career advantages and premium compensation. Professionals who develop expertise in nascent fields become highly sought-after. This proactive approach allows individuals to shape new industry standards rather than just react to them.
While established specializations remain vital, focusing exclusively on them can limit long-term growth. Emerging areas, though initially niche, frequently expand to create substantial job opportunities within three to five years. Balancing current skills with an eye toward future trends is crucial for sustainable career development.
Investing in cutting-edge areas carries inherent risks; some trends may not materialize as expected. However, the potential for high rewards, including accelerated career progression and increased earning potential, often outweighs these risks. A strategic embrace of new technologies and methodologies is essential for navigating this dynamic landscape.
Interactive video production assistants help create content where viewers actively participate, such as choose-your-own-adventure narratives, personalized advertisements, or training simulations. This involves integrating branching narratives, clickable elements, and data capture within video formats. As engagement becomes paramount, the demand for dynamic, user-driven video experiences grows rapidly.
Virtual and augmented reality video production assistants specialize in capturing, editing, and integrating footage for immersive environments. This includes managing 360-degree cameras, stitching footage, and optimizing content for VR headsets or AR overlays. The expansion of the metaverse and immersive digital experiences drives the need for specialists in this domain.
AI-driven video production assistants leverage artificial intelligence tools to automate tasks like initial video editing, content generation, metadata tagging, or even script generation. They focus on optimizing workflows by integrating AI solutions, allowing for faster turnaround times and personalized content at scale. This specialization is key to increasing efficiency in high-volume video creation.
Vertical video optimization specialists focus on producing high-quality video content specifically designed for vertical viewing on mobile devices and social media platforms like TikTok, Instagram Reels, and YouTube Shorts. This involves understanding platform-specific algorithms, engagement metrics, and optimizing aspect ratios, text overlays, and pacing for maximum impact in a vertical format. The dominance of mobile consumption makes this a critical niche.
Remote production workflow assistants manage the technical and logistical aspects of video shoots where crew members, talent, or equipment are geographically dispersed. This involves setting up secure remote connections, ensuring synchronized feeds, and troubleshooting technical issues across different locations. The increasing reliance on distributed teams makes this a growing area.
Making informed career decisions requires understanding both the benefits and challenges of a chosen path. A career as a Video Production Assistant, like any profession, offers unique advantages alongside specific hurdles. Experiences can vary significantly based on the production type (e.g., film, corporate, digital content), company culture, and individual projects. What one person perceives as a benefit, such as a fast-paced environment, another might view as a challenge. It is important to consider how these pros and cons might evolve at different stages of your career and how they align with your personal values and lifestyle preferences. This assessment aims to provide a realistic overview to help you set appropriate expectations.
Video Production Assistants face distinct challenges balancing creative execution with logistical support. This section addresses the most common questions about breaking into this role, from gaining practical experience to managing long hours and understanding the career trajectory within film and media.
Typically, you can become job-ready as a Video Production Assistant within 3-12 months, depending on your prior experience and networking efforts. Many entry-level PAs start with a strong portfolio of personal projects, short film experience, or a relevant certificate. Building a network and demonstrating a strong work ethic often accelerates the process more than formal education alone.
While a film degree can be helpful, it is not always a strict requirement. Many successful Video Production Assistants learn on the job and through practical experience. Focus on building a portfolio of personal projects, volunteering on student films, or interning to gain hands-on skills and demonstrate your capability. Networking and a strong work ethic often matter more than a specific degree.
Starting salaries for Video Production Assistants vary widely by location and project type. In smaller markets or on independent projects, daily rates might range from $100-$200. In larger productions or major media hubs, it could be $200-$300 per day or an equivalent hourly wage, though hours can be very long. Gaining experience and building a strong reputation can quickly increase your earning potential.
The work-life balance for a Video Production Assistant can be challenging due to unpredictable and often long hours, especially during production phases. Shoots can run 12-16 hours a day, and weekends are often required. However, projects are usually finite, offering periods of rest between gigs. It requires flexibility and a passion for the craft to manage the demanding schedule.
The job market for Video Production Assistants is generally stable, driven by the continuous demand for video content across various industries. While individual projects are temporary, there is always a need for entry-level support on commercials, corporate videos, films, and digital content. Networking and adaptability to different types of productions are key to maintaining consistent work.
A Video Production Assistant role is an excellent entry point into the media industry. From here, you can specialize in various departments, such as camera, lighting, sound, or art. Many PAs advance to roles like Assistant Director, Production Coordinator, or even become producers. Continuous learning, networking, and demonstrating initiative are vital for upward mobility.
Networking is crucial for a Video Production Assistant. Attend local film meetups, industry events, and workshops. Connect with crew members on set and maintain professional relationships. Online platforms like LinkedIn and specific industry job boards are also valuable. Your next job often comes from a recommendation or a connection you made on a previous project.
While some pre-production or post-production assistant tasks can be done remotely, the core role of a Video Production Assistant is highly hands-on and requires being on set. This means working on location for most projects, assisting with equipment, logistics, and on-set needs. Remote opportunities are rare for this specific entry-level position.
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Assess your readinessTakes on more active roles during production, including operating secondary cameras, assisting with specific lighting setups, or managing basic audio recording. Supports the post-production team with logging footage, organizing assets, and performing initial edits. Works with moderate supervision, contributing directly to the quality of captured footage and organized assets.
Refine technical skills in camera operation, basic editing, and sound design. Develop problem-solving abilities on set, adapting to unexpected challenges. Cultivate stronger communication and teamwork skills, offering proactive solutions. Begin to understand narrative structure and visual storytelling.
Assumes significant responsibility for specific production segments, often leading small teams or managing particular equipment setups. May act as a primary camera operator, lead gaffer, or assistant editor on projects. Makes independent decisions regarding technical execution and workflow optimization. Contributes significantly to project quality and efficiency with minimal oversight.
Master advanced technical skills across various production stages, including complex camera techniques, multi-track audio mixing, and color grading. Develop a deeper understanding of pre-production planning, budgeting, and scheduling. Begin to mentor junior staff and take initiative in problem-solving. Focus on building a strong portfolio of diverse project contributions.
Oversees the logistical aspects of multiple video projects from pre-production through post-production. Responsible for scheduling shoots, coordinating crew and talent, managing equipment rentals, and tracking budgets. Serves as a central point of contact, ensuring all elements align with project timelines and client expectations. Decision-making impacts project timelines and resource allocation.
Develop strong project management skills, including budgeting, scheduling, and resource allocation. Enhance communication and negotiation abilities to work effectively with clients, vendors, and internal teams. Focus on understanding the entire production lifecycle from concept to delivery. Cultivate leadership qualities and the ability to delegate effectively.
Manages the overall strategy and execution of video production initiatives. Leads a team of production professionals, overseeing project managers, coordinators, and technical staff. Responsible for client communication, budget oversight, quality control, and ensuring creative vision aligns with business objectives. Decision-making has a broad impact on departmental efficiency, project success, and client satisfaction.
Refine strategic planning, team leadership, and creative direction skills. Develop expertise in client relationship management, proposal development, and contract negotiation. Focus on building and managing high-performing production teams. Stay updated on industry trends, new technologies, and creative approaches to video storytelling.
Learn from experienced Video Production Assistants who are actively working in the field. See their roles, skills, and insights.
Experienced Playouts Assistant with a strong background in video production.
Video editor and multimedia producer specialized in narrative storytelling and social content.
Aspiring video producer with strong skills in broadcast production.
Film and media production specialist skilled in camera operations, editing, and travel marketing.
Portugal60k-80k EUR
Videographer and remote video editor based in Lisbon, Portugal, with 12+ year experience.
