At Middle East Electrical Motors Manufacturing Company, I developed the financial strategic plan and defined KPIs to guide execution. The company doubled its topline over four years by implementing the plan.
I revamped the collection cycle from 300 days to 60 by agreeing better terms with project-based customers and strengthening controls on overdue invoices. I also designed Power BI dashboards and implemented an ERP to support analysis and decision-making.
At Jazan Gas Projects Company, I managed a USD 2bn project finance portfolio and implemented SAP S/4HANA. Earlier, I secured PKR 250m in project financing for a manufacturing plant at Sante Pvt Ltd and supported finance roles across pharmaceuticals, oil and gas, and manufacturing.

