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Y ChoiYC
Open to opportunities

Y Choi

@ychoi

I build memorable brand identities, motion, and digital experiences across industries.

Spain
Message

What I'm looking for

I'm looking to create cohesive brand and digital experiences through branding, art direction, motion, and visual storytelling, collaborating closely with creative teams across culture, fashion, beauty, and other engaging industries.

I create visual identities, campaigns, motion, and digital experiences that turn creative direction into cohesive brand systems. My work spans cosmetics, fashion, real estate, arts and culture, and sports.

At Design Army, I delivered branding, motion graphics, video, and social content for diverse clients. More recently, I developed Mercury Tour’s identity and website while leading Korean–English localization, and I created Slëk’s branding, packaging, social content, and website redesign.

Experience

Work history, roles, and key accomplishments

MT
Current

Freelance Graphic Designer and Translator

Mercury Tour

Aug 2025 - Present (1 year 2 months)

Developed visual identity and marketing materials including logo design, corporate branding, and presentation decks. Currently designing and publishing the company's website while overseeing Korean-English translation and localization across digital content.

Education

Degrees, certifications, and relevant coursework

Maryland Institute College of Art logoMA

Maryland Institute College of Art

Bachelor of Fine Arts, Graphic Design

2016 - 2020

Bachelor of Fine Art with a major in Graphic Design and a concentration in Interactive Arts.

Tech stack

Software and tools used professionally

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