At Anavcloud Softwares, I developed the launch strategy for an upcoming AI product, using competitor research and targeted content funnels to build pre-launch buzz and brand authority.
I also supported organic LinkedIn growth for two SaaS products with thought leadership and product-focused copy. I defined niche Ideal Customer Profiles, prepared targeted data lists for outbound email campaigns, and established an influencer outreach workflow.
On the Noorza jewelry brand project, I worked with a six-member team on brand identity, visual positioning, and an organic content calendar. The launch content generated 15.6K+ views, 920+ engagements, and 220 targeted followers.
For the QuickSawaari car rental project, I handled paid media strategy, ad creatives, copy, and Meta Instant Forms, optimizing audience segments and campaign metrics. The campaign generated 19.5K+ impressions, 16.5K+ reach, and 17 multi-channel leads at ₹30 cost per lead.
